OnDemand WTP Pricing Research

Price isn’t everything: Google bets big on machine learning | SearchCloudComputing

Google is in a tenuous situation. Amazon has the early lead and tremendous pace of innovation, while IBM and Microsoft have deep roots with enterprise customers and know how to work on a broad range of workloads at scale, Reichman said. If those companies are viewed as the bookends of the public cloud market, Google basically has neither of those things going for it.

Google has emerged as a hyperscale leader in the market and is expected to be among a group that takes a larger share in the future, though its revenue falls well below Amazon Web Services (AWS), which commands close to 40% of the total infrastructure-as-a-service and platform-as-a-service market, according to 451 Research’s Market Monitor Cloud Computing service.

Price has been Google’s biggest selling point to date. The strategy played a role in the tit-for-tat price cuts bandied about by Google, Amazon and Microsoft in 2014 and 2015. That never seemed to help the company improve its traction in the market, however, as enterprise adoption lagged and Azure settled comfortably into the No. 2 role behind AWS. In fact, the conversation in 2016 largely has shifted to which platform provides the best means to utilize the more expensive, higher-level services.

Read complete article here:

Price isn’t everything: Google bets big on machine learning.

Post a Comment

WP-SpamFree by Pole Position Marketing