OnDemand WTP Pricing Research

Pricer’s Points: How to price – People | Jon Poley

This article is about getting your people and organisation right to optimise your pricing. Following articles on Governance and Strategy, it’s the next most important pillar in the series “How to price” looking at how to deliver your organisation’s pricing ambitions.

Have someone wake up thinking about pricing every day.
Outside of insurance and a few other specific industries, pricing can be a neglected area. Not falling neatly into finance, marketing or commercial departments it is too easy not to give sufficient import to the subject. Whether small or large an organisation, someone should wake up with pricing on their agenda, or you won’t get the pro-activity you need.

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How to price – People | LinkedIn.

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