OnDemand WTP Pricing Research

Pricing News Daily > 4/10/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time – enabling them to maximize revenues, profit, and utilization.

Its machine learning leverages proprietary data – the biggest competitive advantage–to increase average rates, utilization, and profit.

Perfect Price works with forward-thinking companies in industries ranging from rental car and airline to sports clubs and gas stations.


No Relief in Sight at Pumps with Summer Pricing Approaching | Cochrane Now

No Relief in Sight at Pumps with Summer Pricing Approaching | Cochrane Now

With Canadian drivers seeing average pump prices surge ahead of their year-ago level, there are troubling signs that prices will become even more expensive thanks to the switch-over to summer gasoline,” says Dan McTeague, senior petroleum analyst at GasBuddy. GasBuddy forecasts gas will climb another two cents this week. By early summer last year it wasn’t […]


Why Prescription Drug Prices Keep Rising – and 3 Ways to Get Them Under Control | The Fiscal Times

Why Prescription Drug Prices Keep Rising – and 3 Ways to Get Them Under Control | The Fiscal Times

Prescription drug prices have been rising at a blistering rate over the last few decades. Between 1980 and 2016, overall spending on prescription drugs rose from about $12 billion to roughly $330 billion, while its share of total health care spending doubled, from 5% to 10%. Although lawmakers have shown renewed interest in addressing the problem, with pharmaceutical […]


Dr. Matthew Stryker: Who profits from drug price decreases? | Fox News

Dr. Matthew Stryker: Who profits from drug price decreases? | Fox News

According to a new analysis released last month, Americans spent $3.65 trillion dollars on health care in 2018 – more than the entire gross domestic product of Canada. That’s over $11,000 per person, and it reflects a growing affordability crisis that threatens the health of millions of people. The Trump administration has been pushing for […]


Decongestion pricing could help fix traffic in the Washington region | Greater Greater Washington

Decongestion pricing could help fix traffic in the Washington region | Greater Greater Washington

State lawmakers recently sealed a deal to make New York City the first city in the country to implement decongestion pricing, a toll charged on cars entering certain parts of the city. The measure is intended to cut down on the city’s infamous gridlock traffic while also raising much-needed revenue to improve and maintain its […]


Lyft & Uber Reject Transportation Safety Study, Researchers Support Congestion Pricing | EfficientGov

Lyft & Uber Reject Transportation Safety Study, Researchers Support Congestion Pricing | EfficientGov

Local Governments Consider Congestion Pricing The researchers advise local governments to use their findings to consider their developing regulations permitting and creating revenue from ride sharing. If they are leading to more accidents and fatalities, we should be talking about engaging congestion taxes, or should we enhance safety if we don’t want to reduce the […]


How smart congestion pricing will benefit New Yorkers | EDF

How smart congestion pricing will benefit New Yorkers | EDF

Last week, New York became the first American city to adopt congestion pricing—a move that should benefit both the city’s crumbling transit system and the environment. In highly dense areas such as lower Manhattan – where valuable road space is quite limited by its urban geography — congestion pricing allows for a better management for […]


Colorado’s plan to reduce healthcare costs | Becker’s Hospital Review

Colorado’s plan to reduce healthcare costs | Becker’s Hospital Review

Colorado Gov. Jared Polis has unveiled a roadmap to address healthcare affordability, and the plan begins with increasing hospital price transparency, according to the Colorado Times Reporter. The governor created the Office of Saving People Money on Health Care, led by Lt. Gov. Dianne Primavera, a four-time cancer survivor, to implement the roadmap. “Gov. Polis […]


How Cryptocurrency Prices Work: Working Mechanism | Crypto Post Gazette

How Cryptocurrency Prices Work: Working Mechanism | Crypto Post Gazette

Why there is so much volatility in the price of Cryptocurrency Although several years have passed Cryptocurrency still a new term for a majority of people. Most of us are not familiar with this term and the main factor which makes it a risky investment is its fluctuation. You can say volatility is the foremost […]



Webinar: Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Pricing is high impact, but are you getting the attention you deserve? In any enterprise environment, the struggle for attention and resources is always an issue. As a pricing professional, how can you get c-suite attention for prioritizing pricing initiatives and allocating budget?

Aligning yourself with your company’s digital transformation initiatives is a great way to move pricing into the fold as a key driver. In particular, focusing on disruptive technologies like Cloud Technologies, AI, Machine Learning, and Decision Automation, can help to spark executive interest.

By choosing an AI vendor over other pre-internet vendors you’ll find more approachable budgets and rapid implementation timelines, which will aid immensely in getting executive buy-in. AI-based pricing tools, like Perfect Price, have measurable ROI and are proven to simulate pricing better than other technologies.


Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Join PriceBeam and The Pricing Coach on the 24th of April from 8:00 to 10:00 am – some of the best pricing experts who will offer in-depth analyses in the pricing of new and innovative products. Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” Mark Peacock will present “How smarter pricing strategies can maximise revenues & profits and deliver better customer value.”

Pricing is quickly becoming a key factor in product development. Sign up for this event and see how the changes in pricing will help you prepare.


Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain competitive in an increasingly AI-driven world, immediate action is critical.

This presentation focuses on the latest generation of AI technologies currently being utilized by companies around the world to match their supply with ever-evolving consumer demand, given changing marketplace factors and consumer behaviors.


  • How companies can develop an AI pricing strategy and get buy-in from their entire organization
  • How to build a framework for their unique needs, or leverage existing frameworks for success
  • How to create consistently achievable revenue goals with AI pricing


Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it can be communicated to customers and capture from them. While adoption of value-based pricing is increasing, pricing professionals still face difficulties across their organizations. In fact, the EVE® process can be fairly mechanical and, with proper training, can be understood fairly rapidly. The challenge remains therefore what to do with the value models and calculated data.

In this unique workshop, we review the latest science on value-based pricing and the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies.


  • How to operationalize value-based pricing and EVE® in your day-to-day business
  • How to practically link value-based pricing with innovation, marketing, and selling
  • How to respond to challenges in deploying the EVE® and value quantification process


30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).


Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.


Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.


Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!


Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.


Explore our collection of valuable pricing resources including:


Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.



“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett


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