OnDemand WTP Pricing Research

Pricing News Daily > 4/4/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

Vistaar

Vistaar is leading SaaS software provider that enables companies to optimize pricing, promotion, configuration, and rebate management.  Our solutions are powered by predictive models leveraged by machine learning that deliver profitable growth and maximize shareholder value.  Our world-class customer base spans a broad range of industries throughout the Global 2000 and includes: manufacturing, beverage alcohol, retailers, and many others.

 

ASK FINNEY: How to save money on a ride, submit a complaint to Uber and Lyft and more | abc 7 news

ASK FINNEY: How to save money on a ride, submit a complaint to Uber and Lyft and more | abc 7 news

If you don’t mind your ride taking a little longer, you can use the carpool option. Uber offers UberPOOL, and Lyft offers a “shared ride.” On those rides, drivers will stop and pick up other riders who are mostly going your way. Your travel time will be longer because of those pickups and drop-offs, but […]

 

Congestion pricing could spread to other cities — Yeger loses committee post for Palestine comments — NYPD halts 50-a usage | POLITICO

Congestion pricing could spread to other cities — Yeger loses committee post for Palestine comments — NYPD halts 50-a usage | POLITICO

NYT EDITORIAL BOARD: “There is a lot to like in New York State’s $175 billion budget. Democrats, in commanding control of the Legislature for the first time in a half-century, agreed on Sunday on sweeping changes that had been blocked for years when Republicans ran the State Senate…despite the messy way the budget was passed, […]

 

Let New York be the beginning of a congestion pricing revolution | Fast Company

Let New York be the beginning of a congestion pricing revolution | Fast Company

Everyone complains about traffic. It takes too long to get where you need to go, and no one can provide a real estimate on the time it takes to get from point A to B in most major cities–and it’s getting worse. But what if there were a solution that could not only help fix […]

 

As Netflix Implements Price Hikes, How Much Pricing Power Does It Have Left? | TheStreet

As Netflix Implements Price Hikes, How Much Pricing Power Does It Have Left? | TheStreet

If you’re a Netflix subscriber, that charge on your credit card might be a little higher next month. The streaming giant announced another round of price hikes in January, and they’re going into effect now or soon — on May 1 for many current subscribers, though the exact timing of the price increase will depend on your […]

 

Rick Scott Wants More Transparency When it Comes to Prescription Drug Prices | Florida Daily

Rick Scott Wants More Transparency When it Comes to Prescription Drug Prices | Florida Daily

At the end of last week, U.S. Sen. Rick Scott, R-Fla., unveiled the “Transparent Drug Pricing Act” which, he insisted, “promotes transparency in drug pricing and reduces the cost of prescription drugs for American consumers.” Scott weighed in on his proposal on Friday. “American consumers are facing a crisis of rising drugs costs and we […]

 

Congestion pricing triggers hustle for discounts, exemptions | Crain’s New York Business

Congestion pricing triggers hustle for discounts, exemptions | Crain’s New York Business

Commercial truckers want out of New York City’s first-in-the-nation congestion pricing. So do advocates for the disabled, taxi drivers and swaths of the suburbs. Whether they’ll win hinges on a battle of wills belonging to Gov. Andrew Cuomo, Mayor Bill de Blasio and a yet-to-be-named six-member panel that will decide who pays what in a […]

 

5 Most Common Pricing Strategies | eXplosion

5 Most Common Pricing Strategies | eXplosion

When it comes to pricing strategies, the ‘how’ is Paramount knowledge to acquire. So many people know when and when not to price, but very few people know how to price, and this is the core of every business dealings. Most businesses thrive nowadays because owners have a vast knowledge about how to go about […]

 

Modernizing Medicine Collaborates With Goodrx In Effort To Improve Price Transparency, Medication Affordability For Patients | Delray Newspaper

Modernizing Medicine Collaborates With Goodrx In Effort To Improve Price Transparency, Medication Affordability For Patients | Delray Newspaper

Ever get to the pharmacy to pick up a prescription and then are hit with sticker shock? In an effort to help doctors prescribe medications that are affordable, Boca’s health information technology leader Modernizing Medicine has teamed up with a leading source for prescription and healthcare savings GoodRx. Through the joint effort, Modernizing Medicine will […]

 

 

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Join PriceBeam and The Pricing Coach on the 24th of April from 8:00 to 10:00 am – some of the best pricing experts who will offer in-depth analyses in the pricing of new and innovative products. Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” Mark Peacock will present “How smarter pricing strategies can maximise revenues & profits and deliver better customer value.”

Pricing is quickly becoming a key factor in product development. Sign up for this event and see how the changes in pricing will help you prepare.

 

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain competitive in an increasingly AI-driven world, immediate action is critical.

This presentation focuses on the latest generation of AI technologies currently being utilized by companies around the world to match their supply with ever-evolving consumer demand, given changing marketplace factors and consumer behaviors.

ATTENDEES WILL LEARN

  • How companies can develop an AI pricing strategy and get buy-in from their entire organization
  • How to build a framework for their unique needs, or leverage existing frameworks for success
  • How to create consistently achievable revenue goals with AI pricing

 

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it can be communicated to customers and capture from them. While adoption of value-based pricing is increasing, pricing professionals still face difficulties across their organizations. In fact, the EVE® process can be fairly mechanical and, with proper training, can be understood fairly rapidly. The challenge remains therefore what to do with the value models and calculated data.

In this unique workshop, we review the latest science on value-based pricing and the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies.

ATTENDEES WILL LEARN

  • How to operationalize value-based pricing and EVE® in your day-to-day business
  • How to practically link value-based pricing with innovation, marketing, and selling
  • How to respond to challenges in deploying the EVE® and value quantification process

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

 

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

 

Explore our collection of valuable pricing resources including:

 

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett

 

Posted in: Pricing News Daily