OnDemand WTP Pricing Research

Pricing News Daily > 4/9/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

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B2B and B2C Pricing, Marketing, and Finance team leaders struggle to capture fresh, reliable, and actionable Willingness-To-Pay Pricing data to be able to effectively optimize all prices for all market segments GLOBALLY.

  • Are you confident that you have the right price for your existing products or services in every market?
  • Do you know what the price should be for a new product yet to be launched, or existing products into new markets?
  • Do you know what features are REALLY driving your customers willingness to pay by micro-market segment?
  • Do you have the tool to capture the data required to support REAL value-based pricing?

Click to learn more


LNG projects face new financing and pricing risks | Petroleum Economist

LNG projects face new financing and pricing risks | Petroleum Economist

Changes in LNG pricing structures and contract length could shift some risk from buyers to sellers LNG producers will need to absorb more risk as trading in the market becomes more complex and dynamic, the LNG19 conference in Shanghai heard this week. What was once an almost static asset market is being forced into a […]


Miners shocked by electricity price surge in Washington State | The Block

Miners shocked by electricity price surge in Washington State | The Block

This particular PUD is a Washington State municipal corporation and claims to have the cheapest electricity in the country. It sets rates based on operations and power consumption, and different industries are grouped together. To deal with the significant interest from mining industry, it created an “evolving industry” rate class for miners. Suffice it to […]


United Adopts Dynamic Pricing for Award Seats | Skift

United Adopts Dynamic Pricing for Award Seats | Skift

Starting later this year, United Airlines is removing its published chart used for pricing award seats and adopting a dynamic model for pricing. Depending on the type of traveler, this can be good or bad. With dynamic pricing, United can now slide the price of award seats down when demand is low — say for […]


Employers must ditch market-based pricing for jobs to be pay equity compliant: Mercer | Benefits Canada

Employers must ditch market-based pricing for jobs to be pay equity compliant: Mercer | Benefits Canada

Canadian employers may need to re-evaluate how they think about job classes when the federal pay equity legislation comes into effect. The new legislation, which was announced in October 2018, has strict requirements for how employers can classify a job’s worth to the organization for the purpose of compensation. Some workplaces may not be compliant, […]


Bitcoin prices leap above $5000 for the first time in months | blastingnews

Bitcoin prices leap above $5000 for the first time in months | blastingnews

Bitcoin, the world’s most popular cryptocurrency, has seen its price leap above the $5,000 mark for the first time since November of 2018. The famously volatile cryptocurrency has endured wild fluctuations in its valuation before, having previously soared to nearly $20,000 at high points before plunging to below $4,000 during early 2019. Recently, however, Bitcoin […]


Should uniform pricing be the norm for large chains? | RetailWire

Should uniform pricing be the norm for large chains? | RetailWire

A new Columbia Business School study found that, depending on the competitive landscape a retailer faces, a national pricing strategy may now be more profitable than a strategy that tailors prices locally. Researchers analyzed 11 million store-level digital camera sale observations across 1,600 geographic markets. Profits of national and local pricing policies were monitored across […]


Platform moves to flat-fee pricing | FT Adviser

Platform moves to flat-fee pricing | FT Adviser

The Interactive Investor platform is to move to a monthly flat fee pricing model from July. The platform will offer three service plans: Investor (£9.99 per month), Funds Fan (£13.99 per month), and Super Investor (£19.99 per month). Investors can choose whichever of the plans they want, based on the level of service they require. […]


Uber launching JUMP scooters in Baltimore as Bird nearly doubles price per minute | Baltimore Sun

Uber launching JUMP scooters in Baltimore as Bird nearly doubles price per minute | Baltimore Sun

Uber is launching a fleet of about 300 of its JUMP electric scooters in Baltimore this week, becoming the latest company to join the city’s dockless scooter program, while a competitor nearly doubled the price per minute to ride Monday. The JUMP scooters are free to unlock and cost 15 cents per minute to operate. […]



Webinar: Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Pricing is high impact, but are you getting the attention you deserve? In any enterprise environment, the struggle for attention and resources is always an issue. As a pricing professional, how can you get c-suite attention for prioritizing pricing initiatives and allocating budget?

Aligning yourself with your company’s digital transformation initiatives is a great way to move pricing into the fold as a key driver. In particular, focusing on disruptive technologies like Cloud Technologies, AI, Machine Learning, and Decision Automation, can help to spark executive interest.

By choosing an AI vendor over other pre-internet vendors you’ll find more approachable budgets and rapid implementation timelines, which will aid immensely in getting executive buy-in. AI-based pricing tools, like Perfect Price, have measurable ROI and are proven to simulate pricing better than other technologies.


Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Join PriceBeam and The Pricing Coach on the 24th of April from 8:00 to 10:00 am – some of the best pricing experts who will offer in-depth analyses in the pricing of new and innovative products. Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” Mark Peacock will present “How smarter pricing strategies can maximise revenues & profits and deliver better customer value.”

Pricing is quickly becoming a key factor in product development. Sign up for this event and see how the changes in pricing will help you prepare.


Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain competitive in an increasingly AI-driven world, immediate action is critical.

This presentation focuses on the latest generation of AI technologies currently being utilized by companies around the world to match their supply with ever-evolving consumer demand, given changing marketplace factors and consumer behaviors.


  • How companies can develop an AI pricing strategy and get buy-in from their entire organization
  • How to build a framework for their unique needs, or leverage existing frameworks for success
  • How to create consistently achievable revenue goals with AI pricing


Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it can be communicated to customers and capture from them. While adoption of value-based pricing is increasing, pricing professionals still face difficulties across their organizations. In fact, the EVE® process can be fairly mechanical and, with proper training, can be understood fairly rapidly. The challenge remains therefore what to do with the value models and calculated data.

In this unique workshop, we review the latest science on value-based pricing and the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies.


  • How to operationalize value-based pricing and EVE® in your day-to-day business
  • How to practically link value-based pricing with innovation, marketing, and selling
  • How to respond to challenges in deploying the EVE® and value quantification process


30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).


Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.


Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.


Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!


Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.


Explore our collection of valuable pricing resources including:


Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, cartoons, quotes, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.



“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett


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