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Pricing News Daily > 8/26/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.


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Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable.


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Today’s Headlines

Uber’s Most Important Innovation Isn’t A Car Service: It’s the Pricing Algorithm | MIT Technology Review

Uber’s most important innovation is the way it prices its services. But that innovation has not been unreservedly welcomed by customers. They’re wrong. In the four years since the car service Uber launched, it has been beset by criticism from myriad groups, including city officials annoyed by its sometimes cavalier attitude toward regulation and taxi […]

Choosing Your Ecommerce Pricing Strategy | Sellbrite

I could write a book on this one word alone. Pricing can make a business, it can break a business, and it can also drive business owners insane. There’s often no rhyme or reason to prices that work vs. prices that don’t work – every single business (and shopper) out there does things a little […]

Microsoft’s first Chromebook killer is a $200 HP laptop | The Verge

Microsoft announced that it would be working with its partners to release ultra-low-cost Windows laptops just over a month ago, and now thanks to a leak from MobileGeeks, it looks like HP will release one of the first of these ultra-low-cost computers. The HP Stream 14 is a 14-inch, Windows 8.1 computer that is expected to sell […]

Webcast: Learn How Harry Cooper Supply Uses Strategic Pricing Tools to Identify and Capture Available Margin Premiums | SPA

Thursday, September 11, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Larry McMullin, CFO at Harry Cooper Supply will share their journey to pricing excellence and how they are leveraging science-based strategic pricing tools to identify and capture available margin. To implement a solution that enhanced profitability, […]

Discussion: Uber agrees to new national policy that will limit surge pricing during emergencies

The Verge Article The taxi app falls in line with numerous laws that consider dynamic pricing during storms to be illegal price gouging Uber is well known for using a dynamic model it calls surge pricing that adjusts the cost of a fare based on supply and demand. The company’s CEO, Travis Kalanick, has defended this practice, […]

UK Says Sovaldi Is Worth It. We Should Listen. | Forbes

It’s rare that I get to say this – but we can learn something from the United Kingdom. As our “free-market” health care system deliberates whether Gilead is charging a “just” price for its Hepatitis C (HCV) drug, Sovaldi, the UK’s National Institute for Health and Care Excellence (NICE) just approved the drug as being […]

The Psychology of Pricing and Discounts for E-commerce | PrestaShop

In the world of online retail, understanding how to run successful promotions and strategically price products takes more than just an Economics Supply and Demand course. Humans have an innate inclination to respond to certain types of prices, this is what we call psychological pricing. The psychology of pricing and discounts for e-commerce are proven […]

It Would Cost Each User $232 A Year For An Ad-Free Internet, Study Finds | Fast Company

We all know that ads are the lifeblood of the Internet. Annoying? Sure. You’d be hard-pressed, though, to find anyone who didn’t understand that they were a necessary evil. But what would happen if we were to somehow–miraculously?–dispense with all the ads? How much would you be willing to pay? One U.K. video ad platform […]

A Price-Value Matrix – A Unagitated Puppet for Find Your Fitting Reactionist Pricing Strategy | Bubblews

Patch nonindustrial your pricing strategy, it is heavy to advert that there is an implicit relationship between price and duration. We look to pay author for sensualist nutrient than for straightaway nutrient and for a sumptuousness car than for an action representation. At the unvaried reading, amount is a affair of message, not fact. I […]

Pricer’s Points | July 30, 2014

The “Pricer’s Points“ blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key […]

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Dynamic Pricing for Demonstrable Profits | Electronic Retailer

ER: Are there any risks to this approach? JJ: Dynamic Pricing and offers can certainly incite grumbles among customers who pay more for the same product than a friend. When Amazon first tried this by discounting DVDs for its loyal buyers and charging more to new buyers, it became a public issue and received a […]

Help Sales Win at Your Price | PROS

Many of us make fun of salespeople, especially because they’re always asking for discounts. Can’t they sell value? If they lose a deal, they often blame price. Price, price, price. If we listen to sales we’d believe that every customer only wants to pay the lowest possible price. Yet, it’s true that every customer wants […]

Driven – Uber’s Campaign to Run Over Competitors and Win the World | Mashable

Even in the highly competitive on-demand car service space, Uber has developed a reputation for being more cutthroat than the rest. It has defied local laws, shrugged off protests around the world, vilified the taxi establishment, openly mocked competitors and tried to undermine its rivals efforts at various turns. It is more aggressive with its […]

This Week in Pricing > 8/23/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research […]

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