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Pricing News Daily > 9/29/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.

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Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research in B2B pricing—and get fresh perspectives and ideas that can help make your business (and career) more profitable.

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Headlines

This Week in Pricing > 9/27/14

TWIP is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest practices and research […]

​Cincinnati parking meter prices could be as flexible as cost of a Reds ticket | Cincinnati Business Courier

The city of Cincinnati is on the verge of signing a contract with Xerox that would allow the city to install high-tech parking meters with analytic capabilities that allow the price of parking to change based on demand. The concept, which has gained traction in professional sports in recent years, is called dynamic pricing. The […]

Pricey Macs and cheap Chromebooks squeeze Windows in the middle| betanews

Mac gains are the season’s big surprise, because Chromebooks outsold the pricer computers for about 18 months. NPD characterizes Mac laptops as the season’s “star performers”, with unit sales up 16 percent but surging 27 percent during the last three weeks before Labor Day (measurement starts July 4th). But Chromebook inflicted greatest harm against Windows […]

Gasoline prices head below $3 in much of U.S. | Lubbock Avalanche-Journal

NEW YORK — The price of a gallon of gasoline may soon start with a “2’’ across much the country. Gasoline prices typically decline in autumn, and this year they are being pulled even lower by falling global oil prices. By the end of the year, up to 30 states could have an average gasoline […]

WhatsApp Used This Pricing Strategy to Win and You Can Too | First Round Capital

Seven years ago, First Round Partner Josh Kopelman wrote a seminal blog post on the importance of free services in consumer-facing business models. He argued that most entrepreneurs misunderstand how subscription pricing works and assume that as price goes down demand goes up in equal measure. Instead, he suggested that price affects demand to a point, but […]

Why Pricing Outliers Aren’t All Bad | PricingBrew

We love it when PricingBrew Journal subscribers ask questions through our Answer Archive and Ask the Network features. It’s a great way to help our subscribers with the specific issues they’re grappling with every day, and it provides a lot of insight into the concepts and topics that require further clarification. For example, we get […]

7 Types of Discounts and Coupons to use if selling online | Selz Blog

Discounts or coupons are a great way to boost sales and to attract new customers. One reason that people prefer to offer discount coupons rather than purely reducing the sale price is that coupon codes offer you greater flexibility in how you apply them, discounts create a sense of urgency and you can easily measure […]

Planners work with multiple room rates for meetings | MeetingsNet

Ever on the cutting edge of the planner/hotelier relationship, MGM Resorts’ Michael Dominguez is working with meeting clients on a contract idea that could solve a big problem for each side. It helps hotels maximize revenue on available rooms while helping planners avoid attendees skirting their block to chase lower room rates. The idea: dynamic […]

Sainsbury’s shifts to a mid-low model pricing strategy | The Grocer

Sainsbury’s has overhauled its pricing strategy and revamped its Brand Match scheme to compare prices against Asda and not Tesco as it looks to address the new reality in UK grocery. The retailer said it had moved to a mid-low pricing strategy after reducing the price of about 12,000 products over the past 18 months, […]

Lannett (LCI) Completes Voluntary Strategic Review – Affirms Acting in Compliance on Digoxin Pricing | Street Insider

According to the subpoena, the Connecticut Attorney General is investigating whether anyone engaged in any activities that resulted in (a) fixing, maintaining or controlling prices of digoxin or (b) allocating and dividing customers or territories relating to the sale of digoxin in violation of Connecticut antitrust law. “We have and will continue to fully cooperate […]

Twitter and Facebook tackle video ads but whose strategy is better? | Marketing Magazine

In terms of buying metrics, rumours are Facebook will be selling guaranteed GRP’s – that is, if the ad doesn’t hit the advertiser’s audience they don’t need to pay. Agencies might be willing to take the trade off on auto-play pricing vs click-to-play, if the pricing point of the former justifies the perceived wastage. As […]

 

Events and Resources

Webcast: The Fundamentals of Price Segmentation | PricingBrew

Date: Thursday, October 2, 2014 Time: 10 AM Pacific / 1 PM Eastern Demystifying an Essential Ingredient for More Profitable Pricing in B2B Having a solid understanding of price segmentation is critical for anyone that touches pricing in a B2B environment. And just about every effort that seeks to improve pricing has to start with an accurate […]

Seminar: Strategic Pricing Executive Overview | SPA

When: October 8, 2014 | 3:00 – 6:00 pm Where: Houston, TX at the George Bush Intercontinental Airport Marriott Learn how leading manufacturing and distribution executives have unlocked the keys to faster growth, stronger customer relationships, and market-leading profitability with SPA’s proven strategic pricing processes and technology. Event Overview Equal parts strategy and practical tactics, this complimentary […]

Webcast: Learn How IPS Corporation Uses Strategic Pricing Tools to Track Sales Force Accountability | SPA

Tuesday, October 14, 2014 2:00 PM Eastern Register to attend our webcast that starts at 2:00 PM EST where Nick Cassella, President of IPS Corporation’s Plumbing Group will share their journey to pricing excellence and how they are leveraging strategic pricing tools to track sales force accountability. To implement a solution that enhanced profitability, developed […]

Pricing Cartoons

One should always take a little time out to enjoy the lighter side of their profession. Enjoy our collection of our favorite pricing related cartoons and share your favorites with us and we will add them to the collection.

Pricing Training

The source for top formal pricing training programs and service providers.

Pricing Books and E-books

As a service to pricing professionals, we have compiled a collection of over 75 of the best pricing focused hard-copy books and e-books available. The entries for each book are tagged by subject matter, include the author(s), publisher, date of publication, a picture of the front cover, and a brief summary.

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