OnDemand WTP Pricing Research

Selecting a pricing strategy for your event | Race Roster

Pricing is one of the most important aspects of putting on a successful event, which is why selecting the right pricing strategy is key. When choosing a pricing strategy, it’s important to keep your audience and brand identity in mind. Whether your event has multiple sub-events or one marquee event, Race Roster offers three pricing strategies to fit the unique needs of your event.

1. Block Pricing
Block pricing consists of set prices that update as your pricing blocks sell out. This strategy allows you to tier your pricing based on event demand rather than a specific date and time. Prices jump automatically when the predetermined thresholds are met. Since the pricing changes on the fly, it’s a great way to create urgency, encouraging more registrations early on.

2. Scheduled Pricing
Scheduled pricing automatically updates prices based on your scheduled dates. Over time, the price of your sub-event will increase. Tiered pricing, as it’s commonly referred to, also drives registration early on as it encourages your potential participants to register before the next price hike.

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Selecting a pricing strategy for your event – Race Roster :Race Roster.