OnDemand WTP Pricing Research

Subscription pricing models, and the only one you should be using | GrowRevenue.io

How do you set your subscription pricing?

You might look at your competitors’ prices and set yours similarly. Perhaps you’re working out your costs and adding a little margin. Maybe you’re just going with your gut.

All these approaches can work — but all of them leave money on the table. The most profitable pricing strategies put customer value front and center, are driven by data, and match your customers’ purchasing and usage habits. And they’re certainly not pulled out of thin air.

This article will show how you can maximize monetization and retention for your recurring revenue business. It’ll walk through why subscription is so hard, outline a few common strategies and subscription models for setting your pricing, and explain why value-based pricing should be your only pricing model of choice.

Read complete article here:

Subscription pricing models, and the only one you should be using – GrowRevenue.io.

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