OnDemand WTP Pricing Research

Tablet Market Decline Slows | Twice

The tablet market showed some signs of life in the second quarter despite a continued downward spiral in overall sales.

According to research from IDC, worldwide shipments of tablets declined 3.4 percent year over year in Q2, reaching 37.9 million units.

However, three of the top five tablet vendors managed to increase share and grow on an annual basis, with price being the largest driving factor, IDC said. However, these gains may be temporary as the replacement cycle of tablets is still long and first-time buyers have become a rare commodity. With downward pressure on pricing from big name brands, “white-box” tablet vendors and smaller brands are starting to turn their attention away from tablets, and IDC expects this trend to continue.

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Tablet Market Decline Slows | Twice.

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