OnDemand WTP Pricing Research

Tag: Behavioral Psychology

Ellie Mae extends pricing and lock integration with Optimal Blue | MPA

Ellie Mae extends pricing and lock integration with Optimal Blue | MPA

Ellie Mae has extended its integration with Optimal Blue to improve its Encompass LO Connect. With the expanded integration, loan officers can digitally quote appropriate financing options based on the borrower’s unique mortgage loan scenario. “More than 80% of top loan producers say digital mortgage technology is key to their company’s future growth,” Ellie Mae […]

Cap surge-pricing charges for ride-hail operators, Letters in Print News & Top Stories | The Straits Times

Cap surge-pricing charges for ride-hail operators, Letters in Print News & Top Stories | The Straits Times

With the passage of the Point-to-Point Passenger Transport Industry Bill last week, the transport industry as well as consumers are looking forward to a healthier public transport landscape that benefits all stakeholders (Licensing regime tightens reins on private-hire firms, Aug 7). For fare-related matters, the Public Transport Council (PTC) will oversee things to ensure that […]

NLC calls on cities to consider congestion pricing | Smart Cities Dive

NLC calls on cities to consider congestion pricing | Smart Cities Dive

Dive Brief: The National League of Cities (NLC) released a guide, Making Space: Congestion Pricing in Cities, encouraging cities to consider congestion pricing to ease traffic, improve citizens’ quality of life and gain revenue for infrastructure maintenance and upgrades. The guide breaks down differences between road-use fee models and provides case studies for four cities: […]

Chevrolet Releases 2020 C8 Corvette Stingray Pricing | Road and Track

Chevrolet Releases 2020 C8 Corvette Stingray Pricing | Road and Track

When Chevrolet first revealed the mid-engine, C8 Corvette Stingray last month, GM product head Mark Reuss promised it would cost less than $60,000. A remarkable number for a mid-engine sports car with this much performance. Today, Chevy released complete pricing info for the C8, and opened up pre-orders for the hotly anticipated car. Starting price? […]

How to create profitable pricing | CMO Australia

How to create profitable pricing | CMO Australia

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading. Today, many companies employ people to analyse a multitude of data to determine the best pricing approaches to take. But how successful are these approaches really, and how do we know whether we are leaving […]

Walmart (WMT) to Report Q2 Earnings: Factors You Must Watch | Yahoo Finance

Walmart (WMT) to Report Q2 Earnings: Factors You Must Watch | Yahoo Finance

Omnichannel: A Major Growth Driver Walmart’s second-quarter fiscal 2020 results are likely to gain from its solid omnichannel efforts. To this end, the company’s focus on enhancing merchandise assortments and undertaking store remodeling initiatives bodes well. Also, its compelling pricing strategy is a sales driver. These factors along with Walmart’s strong e-commerce business have been […]

National League of Cities report says US cities should consider congestion pricing | Traffic Technology Today

National League of Cities report says US cities should consider congestion pricing | Traffic Technology Today

The USA’s National League of Cities (NLC) has released a new guide that encourages cities to consider introducing congestion charging systems as a potentially economical solution to build thriving communities, calm traffic, reduce air pollution, and improve quality of life for residents. In the report, the NLC explains that congestion pricing is a type of […]

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Walt Disney (NYSE: DIS) has steadily increased prices at its U.S. theme parks. That’s led to revenue increases, but overall attendance has dropped. That drop may be intentional: Pricing is a lever Disney can use to control crowds, delivering a better experience for those who can afford it while maximizing revenue for the company. Still, while […]

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

The Walt Disney Co. (NYSE:DIS) released its third-quarter earnings report on Aug. 6 to generally negative reviews. Expectations had been high, with many analysts predicting a blowout quarter driven by record box office receipts. Alas, Disney disappointed on both the top and bottom lines. Unsurprisingly, the market took the news poorly, driving shares down nearly […]

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

The next time you visit a Costco warehouse store, observe the price tags. In addition to showing the cost of an item, Costco’s price tags encode unique information. The price endings, such as $8.99 versus $8.97, convey special meanings to the subset of shoppers who are literate in Costco’s price vocabulary. As one example, when […]