OnDemand WTP Pricing Research

Tag: Behavioral Psychology

After a historic season, Kentucky football ticket prices surge nearly 20% | Saturday Down South

After a historic season, Kentucky football ticket prices surge nearly 20% | Saturday Down South

When you think of the University of Kentucky Wildcats, basketball is probably the first sport that comes to mind. While the football team’s pedigree can’t match that found on the hardwood, there has been momentum building in Kroger Field. The ticket market has taken notice of that recent success, too, with the average ticket price […]

City Residents Oppose Congestion Pricing, But Opinions Usually Shift In Favor | NPR

City Residents Oppose Congestion Pricing, But Opinions Usually Shift In Favor | NPR

New York City is preparing to become the first urban area in the U.S. to adopt congestion pricing — a fee for drivers entering the city center, designed to reduce gridlock and help fund the city’s struggling subway system. And nearly two years before the fees are put in place, a poll by Quinnipiac University […]

The Key to Energy Conservation? Priming Consumers with Price | Tuck School of Business

The Key to Energy Conservation? Priming Consumers with Price | Tuck School of Business

What they discovered was quite surprising. The only form of communication that had any impact on reducing electricity consumption during peak periods was the one that conveyed pricing information; the households pretty much ignored everything else. But the pricing appeal did make a significant impact: the households in the pricing group reduced their electricity usage […]

Bitcoin Hits Its Highest Price of 2019 | Fortune

Bitcoin Hits Its Highest Price of 2019 | Fortune

Bitcoin climbed to a fresh 2019 high, approaching the $6,000 level for the first time since November on most cryptocurrency exchanges. The largest digital coin advanced as much as 4.7 percent to $5,961, according to Bloomberg composite pricing. Most of the other highly-traded tokens also pushed higher. The world’s most-followed cryptocurrency has been drawing attention […]

Why a Sydney council wants to increase rates by almost 50 per cent | The Sydney Morning Herald

Why a Sydney council wants to increase rates by almost 50 per cent | The Sydney Morning Herald

Apartment owners in the Sutherland Shire face an almost 50 per cent hike in rates as councils across Sydney seek to narrow the gap in average rates paid for apartments compared with houses. Sutherland Shire Council has asked the Independent Pricing and Regulatory Tribunal to approve an increase in minimum rates from $602.30 to $900 […]

Don’t make these 5 costly mistakes when shopping on Amazon | CNBC

Don’t make these 5 costly mistakes when shopping on Amazon | CNBC

With no shortage of convenience and all the products you could possibly need, it’s no wonder shoppers love Amazon. In fact, the e-commerce giant constitutes over 50% of all online sales in the U.S. But size is a double-edged sword. With so many deals to sift through, it’s hard to tell if what you’re purchasing […]

Less Cereal in the Box: The Secret Inflation of Goods | Newsmax

Less Cereal in the Box: The Secret Inflation of Goods | Newsmax

Here is a WSJ headline of April 29, 2019: “S&P jumps 17% this year, as economy picks up without driving up prices.” As a student of the U.S. stock market I always wondered why major companies were able to report a healthy profit increase, yet admitted to no, or only meager, increases in sales. What […]

Doughnut Chain Closes Stores With No Warning | KNSI

Doughnut Chain Closes Stores With No Warning | KNSI

In December 2017, seven Tim Hortons in the Twin Cities were sued by their parent company for not paying franchise fee payments. And in February, Tim-Minn, the franchise group that operates some Minnesota Tim Hortons, sued Tim Hortons for price gouging. The suit claims Tim Hortons made false and misleading statements, prompting Minn-Tim to invest […]

Report: Tim Hortons Looks To Be Leaving The Twin Cities – WCCO | CBS Minnesota

Report: Tim Hortons Looks To Be Leaving The Twin Cities – WCCO | CBS Minnesota

MINNEAPOLIS (WCCO) – Tim Hortons, the Canadian coffee and donut shop, is apparently retreating from the Twin Cities after making a move into the metro market just three years ago. The Pioneer Press reports that an employee at the Eagan store confirmed Thursday it was closed, along with other Twin Cities stores under the same […]

Adobe Is Screwing With Its Cheapest Software Plan In the Scummiest Way | GIZMODO

Adobe Is Screwing With Its Cheapest Software Plan In the Scummiest Way | GIZMODO

When Adobe switched from a flat price for its software products and updates to a subscription model a few years ago, many worried it could be used to discreetly introduce dramatic price increases down the road. Adobe claimed this wouldn’t be the case, but this week some users discovered that the cheapest Creative Cloud subscription […]