OnDemand WTP Pricing Research

Tag: Customer Segmentation

Using e-commerce data to build successful pricing strategies |  BizCommunity

Using e-commerce data to build successful pricing strategies | BizCommunity

Euromonitor International’s new report, ‘How to optimise your pricing strategy using e-commerce data’, looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product. According to the company’s research, global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach […]

Disney+ annual pricing discount a ‘mistake,’ analyst says | FierceVideo

Disney+ annual pricing discount a ‘mistake,’ analyst says | FierceVideo

Disney’s investor day last week mostly drew positive reactions for the company’s streaming plans, but noted Disney critic Rich Greenfield today pointed out some potential flaws. Greenfield, an analyst at BTIG Research, said that Disney is making a mistake with its discounted annual pricing for Disney+. The company last week announced that Disney+, which is […]

Disney Pricing vs. Netflix Might Not Be as Big an Advantage as Some Think | TheStreet

Disney Pricing vs. Netflix Might Not Be as Big an Advantage as Some Think | TheStreet

Disney’s (DIS – Get Report) just-announced new streaming video plan will undercut the pricing for Netflix’s (NFLX – Get Report) most popular plan by almost half, and many have cited this aggressive pricing as a sign that the Mouse House’s offering will provide stiff competition for Netflix. But Stifel analysts think the difference in pricing might actually not be as […]

Content alone is not going to win the streaming war. Here’s why | Marketing Land

Content alone is not going to win the streaming war. Here’s why | Marketing Land

Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11 percent overnight. This further complicates the […]

Foxconn to Begin Production on iPhone X in India This July | MacRumors

Foxconn to Begin Production on iPhone X in India This July | MacRumors

Previously, Apple partnered with Wistron to produce iPhones in India, including the iPhone SE and iPhone 6s. When building iPhones in India, Apple is able to avoid import duties placed on imported smartphones and their components. More production in the country also helps Apple meet India’s 30 percent local sourcing requirement that would allow Apple […]

Disney shares rocket higher after unveiling streaming cheaper than Netflix | CNBC

Disney shares rocket higher after unveiling streaming cheaper than Netflix | CNBC

Disney shares jumped on Friday after the company announced its Disney+ video streaming service would be $6.99 a month, two dollars a month cheaper than Netflix’s basic subscription. “I’m pretty optimistic about the ability for this thing to work. Particularly when you make it accessible because of the content we’re putting on, because of the […]

Netflix Vs Disney Streaming Service: Bob Iger Reveals The Main Difference | IBT

Netflix Vs Disney Streaming Service: Bob Iger Reveals The Main Difference | IBT

A brand in progress Vs an established brand Obviously, the $210 billion Disney sees the $159 billion streaming leader Netflix as the main competition. “While I think Netflix has done a good job of creating brand value, and name value and a product that I think is considered of great value to a lot of […]

United Adopts Dynamic Pricing for Award Seats | Skift

United Adopts Dynamic Pricing for Award Seats | Skift

Starting later this year, United Airlines is removing its published chart used for pricing award seats and adopting a dynamic model for pricing. Depending on the type of traveler, this can be good or bad. With dynamic pricing, United can now slide the price of award seats down when demand is low — say for […]

IPhone Price Cuts Are Helping Apple in China, Analyst Says | Barron’s

IPhone Price Cuts Are Helping Apple in China, Analyst Says | Barron’s

The worst may be over for Apple (ticker: AAPL) in China. The company’s decision to put a steep price on the iPhone XR put a dent in its sales in China and contributed to a disappointing December quarter, but things have slowly turned around as Apple has lowered prices on those phones in the region, […]

Webinar: Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Webinar: Using AI To Get C-suite Attention For Pricing | Perfect Price and PPS

Date: April 11, 2019 Time: 11:00 am Eastern Pricing is high impact, but are you getting the attention you deserve? In any enterprise environment, the struggle for attention and resources is always an issue. As a pricing professional, how can you get c-suite attention for prioritizing pricing initiatives and allocating budget? Aligning yourself with your […]