OnDemand WTP Pricing Research

Tag: Customer Segmentation

Marriott Bonvoy rolling out Peak pricing on September 14, 2019 | Live from a Lounge

Marriott Bonvoy rolling out Peak pricing on September 14, 2019 | Live from a Lounge

In 2016, Marriott acquired Starwood hotels, subsequent to which, they started the process of integrating Marriott Rewards with Starwood Preferred Guest. Last year, they announced the details of the merged programme, which has been named Marriott Bonvoy, and earlier this year a new Marriott Bonvoy changes to the award chart were put in motion. Peak/Off-Peak […]

Marriott Introducing Peak Award Pricing (And More) | One Mile at a Time

Marriott Introducing Peak Award Pricing (And More) | One Mile at a Time

Over the past 12 months we’ve seen huge adjustments to Marriott’s loyalty program: This started last summer, when benefits were aligned across Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest, last summer Then this winter Marriott Bonvoy was announced as the name of Marriott’s new combined loyalty program Then this spring we saw the introduction […]

After European Union crackdown, Airbnb to show full prices upfront | TOPHOTELNEWS

After European Union crackdown, Airbnb to show full prices upfront | TOPHOTELNEWS

Airbnb will be changing how it displays accommodation listings following an intervention from the European Union Commission. The home-sharing giant will now show the full price of the stays that it is offering upfront on the results page. Those prices will include all charges, as well as fees such as service, cleaning charges and local […]

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Walt Disney (NYSE: DIS) has steadily increased prices at its U.S. theme parks. That’s led to revenue increases, but overall attendance has dropped. That drop may be intentional: Pricing is a lever Disney can use to control crowds, delivering a better experience for those who can afford it while maximizing revenue for the company. Still, while […]

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

The Walt Disney Co. (NYSE:DIS) released its third-quarter earnings report on Aug. 6 to generally negative reviews. Expectations had been high, with many analysts predicting a blowout quarter driven by record box office receipts. Alas, Disney disappointed on both the top and bottom lines. Unsurprisingly, the market took the news poorly, driving shares down nearly […]

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

The next time you visit a Costco warehouse store, observe the price tags. In addition to showing the cost of an item, Costco’s price tags encode unique information. The price endings, such as $8.99 versus $8.97, convey special meanings to the subset of shoppers who are literate in Costco’s price vocabulary. As one example, when […]

Hertz and Avis Double Down on Ridehailing Strategy | Skift

Hertz and Avis Double Down on Ridehailing Strategy | Skift

Car rental companies Hertz and Avis have been investing in technology and alternative services to weather the advent of ridehailing apps. Although the efforts are still in early stages, they show signs of growing success. The Hertz Corporation posted solid results Wednesday for the second quarter of 2019, driven by increased pricing from its three […]

Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC

Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC

Disney probably isn’t going to kill Netflix by stealing subscribers. But it may give it a chronic illness. Disney announced Wednesday it will bundle Disney+, ad-supported Hulu and ESPN+ together for $12.99 per month. That’s the same price as Netflix charges for its standard plan. While tempting to ask “will consumers rather have Disney’s bundle […]

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that product. If a customer thinks a product is worth the price you’ve set, they will purchase it. And the more they value the product, the higher the price you […]

Pricing Of Galaxy Note 10 In US Leaked Online | TechnoBugg

Pricing Of Galaxy Note 10 In US Leaked Online | TechnoBugg

We are just a couple of hours away from the official announcement of the much-awaited flagships i.e. Galaxy Note 10 series, and the devices can’t hide from the radar of leaks. The latest information suggests the pricing of the Galaxy Note 10 series in US. So, let’s dig into the article to check out the […]