OnDemand WTP Pricing Research

Tag: Discounting

Are you Confident with Pricing? | Mark Hunter

Are you Confident with Pricing? | Mark Hunter

Every salesperson has struggled with the issue of being confident when it comes to price. It is one of the main reasons I wrote the book, High-Profit Selling: Win the Sale Without Compromising on Price. One of the best ways to increase confidence is to zero in on the key benefits customers are seeking. The […]

Using e-commerce data to build successful pricing strategies |  BizCommunity

Using e-commerce data to build successful pricing strategies | BizCommunity

Euromonitor International’s new report, ‘How to optimise your pricing strategy using e-commerce data’, looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product. According to the company’s research, global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach […]

Basket CEO Neil Kataria: “Bringing price transparency to the grocery market can play a crucial role in tackling a major element of the world’s hunger problem” | Thrive Global

Basket CEO Neil Kataria: “Bringing price transparency to the grocery market can play a crucial role in tackling a major element of the world’s hunger problem” | Thrive Global

I had the pleasure to interview Neil Kataria. Niel is the co-founder and CEO of Basket. A graduate of University of North Carolina, Neil is highly analytical and never gives up until a problem is solved. Prior to building Basket, Neil founded newBrandAnalytics, a social analytics company, which he led through its acquisition by Sprinklr […]

Disney+ annual pricing discount a ‘mistake,’ analyst says | FierceVideo

Disney+ annual pricing discount a ‘mistake,’ analyst says | FierceVideo

Disney’s investor day last week mostly drew positive reactions for the company’s streaming plans, but noted Disney critic Rich Greenfield today pointed out some potential flaws. Greenfield, an analyst at BTIG Research, said that Disney is making a mistake with its discounted annual pricing for Disney+. The company last week announced that Disney+, which is […]

The $35,000 Tesla Model 3 Is Already Dead | CarBuzz

The $35,000 Tesla Model 3 Is Already Dead | CarBuzz

Back in February, the long-awaited $35,000 Tesla Model 3 finally went on sale. But before deliveries have even started, the entry-level electric sedan has effectively been killed off, as Tesla has announced some big changes to the Model 3 line-up. According to Tesla, the Model 3 Standard Plus has sold at more than six times […]

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly, losing out on profits as a result. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego, discounting. I usually start breathing fire on this topic, so […]

How Businesses Are Reaching Price-Sensitive Millennials | My Total Retail

How Businesses Are Reaching Price-Sensitive Millennials | My Total Retail

Millennials are so price sensitive and deal conscious that they’ll even buy gift cards online for a percentage of the face value as a way to save extra money. It’s the chase for a deal that keeps them going. Some of the price sensitivity in millennials is bred out of need. Those between the ages […]

Selecting a pricing strategy for your event | Race Roster

Selecting a pricing strategy for your event | Race Roster

Pricing is one of the most important aspects of putting on a successful event, which is why selecting the right pricing strategy is key. When choosing a pricing strategy, it’s important to keep your audience and brand identity in mind. Whether your event has multiple sub-events or one marquee event, Race Roster offers three pricing […]

Can Amazon Reinvent the Traditional Grocery Store? [Podcast] | Knowledge @ Wharton

Can Amazon Reinvent the Traditional Grocery Store? [Podcast] | Knowledge @ Wharton

The Journal said Amazon’s supermarket concept strongly resembles ideas from a 2013 report by former Deloitte consultant Brittain Ladd, who now works for AmazonFresh. That report sees Amazon’s supermarkets combining its discounting strategy with online capabilities, adding drive-through grocery pick-up and placing Amazon Lockers inside. The goal is to create “an ecosystem of channels centered […]

Tesla postpones price hike to Wednesday because of ‘unusually high volumes’ | Roadshow

Tesla postpones price hike to Wednesday because of ‘unusually high volumes’ | Roadshow

Last week, Tesla announced an abrupt shift in strategy, choosing to keep some of its retail stores afloat and raising vehicle prices to make up for it. Now, the automaker has kicked the can down the road a bit. Tesla tweeted today that, “due to unusually high volume,” the automaker will postpone its price hike […]