OnDemand WTP Pricing Research

Tag: Discounting

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly, losing out on profits as a result. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego, discounting. I usually start breathing fire on this topic, so […]

How Businesses Are Reaching Price-Sensitive Millennials | My Total Retail

How Businesses Are Reaching Price-Sensitive Millennials | My Total Retail

Millennials are so price sensitive and deal conscious that they’ll even buy gift cards online for a percentage of the face value as a way to save extra money. It’s the chase for a deal that keeps them going. Some of the price sensitivity in millennials is bred out of need. Those between the ages […]

Selecting a pricing strategy for your event | Race Roster

Selecting a pricing strategy for your event | Race Roster

Pricing is one of the most important aspects of putting on a successful event, which is why selecting the right pricing strategy is key. When choosing a pricing strategy, it’s important to keep your audience and brand identity in mind. Whether your event has multiple sub-events or one marquee event, Race Roster offers three pricing […]

Can Amazon Reinvent the Traditional Grocery Store? [Podcast] | Knowledge @ Wharton

Can Amazon Reinvent the Traditional Grocery Store? [Podcast] | Knowledge @ Wharton

The Journal said Amazon’s supermarket concept strongly resembles ideas from a 2013 report by former Deloitte consultant Brittain Ladd, who now works for AmazonFresh. That report sees Amazon’s supermarkets combining its discounting strategy with online capabilities, adding drive-through grocery pick-up and placing Amazon Lockers inside. The goal is to create “an ecosystem of channels centered […]

Tesla postpones price hike to Wednesday because of ‘unusually high volumes’ | Roadshow

Tesla postpones price hike to Wednesday because of ‘unusually high volumes’ | Roadshow

Last week, Tesla announced an abrupt shift in strategy, choosing to keep some of its retail stores afloat and raising vehicle prices to make up for it. Now, the automaker has kicked the can down the road a bit. Tesla tweeted today that, “due to unusually high volume,” the automaker will postpone its price hike […]

Why Retail Pricing Policy on Amazon Needs Reviewing | FXDailyReport

Why Retail Pricing Policy on Amazon Needs Reviewing | FXDailyReport

CNBC lately reported that retailers still chose Amazon when it comes to retail pricing policy. Why? The global marketplace provides the retailers with more spacious room to use their own price for the products. Of course, Amazon requires all brands to offer the most competitive price for all products they sell on the marketplace. In […]

Tesla Model Y Pricing Predicted To Start At $45,000, Top Out At $85,000 | InsideEVs

Tesla Model Y Pricing Predicted To Start At $45,000, Top Out At $85,000 | InsideEVs

Tonight, Tesla will reveal the Model Y to the world, but ahead of that event, which we’ll be attending, J.D. Power released a new report. The report contains predictions on Model Y pricing and market size. In regards to market potential, the J.D. Power report states: Tesla’s latest SUV, the Model Y, presents one of […]

Price Drop On Tesla Autopilot & Full Self Driving Creates Surge In Demand | CleanTechnica

Price Drop On Tesla Autopilot & Full Self Driving Creates Surge In Demand | CleanTechnica

After Tesla lowered the pricing of all of its new vehicles last week, Tesla offered up discounts on its newly reframed Autopilot and Full Self Driving options for existing owners as a way of compensating them for the loss in value they experienced virtually overnight. Several days later, Tesla course-corrected, opting to close half as […]

Amazon Drops Lowest-Pricing Rule for Third-Party Sellers | E-Commerce Times

Amazon Drops Lowest-Pricing Rule for Third-Party Sellers | E-Commerce Times

Arguments Against the MFN Clause MFNs used by online platforms can harm competition by keeping prices high and discouraging the emergence of new platform rivals through both exclusionary and collusive mechanisms, wrote Jonathan Baker and Fiona Scott Morton in a Yale Law Journal article published last year. Government enforcers in the U.S. and private plaintiffs […]

Tesla forced to admit real prices | motoring

Tesla forced to admit real prices | motoring

Generated by pixel @ 2019-03-11T03:38:31.456995Germany legislators have succeeded where the US has failed: reining in a misleading Tesla marketing campaign that massively underinflates the price of the Model 3. While America controversially shied away from chastising Tesla’s recent price listing, which sliced the estimated cost of fuel savings off the sticker figure, Germany has pushed […]