OnDemand WTP Pricing Research

Tag: Dynamic Pricing

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

Some SaaS companies still have the pricing strategy that their founder picked after a thirty minute whiteboarding session five years ago; those startups subist but rarely thrive. After fifteen years of running Logikcull, a Series B legal tech startup (and OpenView portfolio company), I’ve learned a lot about the art and science of pricing, particularly […]

Startup lets you rent out your own car by the hour | NZ Herald

Startup lets you rent out your own car by the hour | NZ Herald

The idea behind YourDrive is that you can rent out your car during downtime – be it while you’re at work or away for a few days. The startup has software that will suggest hourly and daily pricing based on make and model, but an owner can override it if they choose. Ellison says allowing […]

MTA And City Move Forward On Congestion Pricing | Gothamist

MTA And City Move Forward On Congestion Pricing | Gothamist

The MTA and the city’s Department of Transportation (DOT) are moving forward with preparations for implementing congestion pricing. For now, that means issuing a “Memorandum of Understanding” (MOU) on what the next steps are to get the program up and running. This is so both agencies are on the same page when it comes to […]

Amazon shows a 43% price difference in the same item shipped to the same address, but to a different account | Boing Boing

Amazon shows a 43% price difference in the same item shipped to the same address, but to a different account | Boing Boing

Internet Archive founder Brewster Kahle (who also founded the company Alexa, now an Amazon division) ordered a pack of Sharpies from Amazon using the Internet Archive’s business account, then, minutes later, ordered another pa ck using his personal account, both to be delivered to the Internet Archive: the order for the Internet Archive was priced […]

Disney World annual pass prices go up; how much will you pay now? | USA Today

Disney World annual pass prices go up; how much will you pay now? | USA Today

Walt Disney World is raising prices on some of its annual passes, according to reports. Disney fans and bloggers woke up Tuesday to find prices for most passes had gone up overnight, as much as $150 in some cases, according to Orlando NBC affiliate WESH2 and The Orlando Sentinel. The price increases come ahead of the Aug. 29 opening […]

Considering a Subscription Model? Avoid These Rookie Mistakes | IndustryWeek

Considering a Subscription Model? Avoid These Rookie Mistakes | IndustryWeek

The subscription economy is taking business by storm. Entire industries have moved to subscription-based pricing, leaving behind some of the slow movers but also giving new life to companies that were struggling. Some talk about the end of ownership and the start of usership. It is a real revolution. Industrial companies have lately been getting […]

End of the fixed cost era: AI analysis ushers in dynamic pricing | The Mainichi

End of the fixed cost era: AI analysis ushers in dynamic pricing | The Mainichi

“Just by going a few seats further in, you can get such a difference in the price?” Junichi Ochi, 70, a resident of Yokohama, got a surprise while searching online via a tablet for tickets to see the pro-baseball team Fukuoka SoftBank Hawks. For the Wednesday April 10 game between the SoftBank Hawks and Hokkaido […]

Uber drivers are reportedly manipulating the app to create artificial surge pricing | BGR

Uber drivers are reportedly manipulating the app to create artificial surge pricing | BGR

Surge pricing is a frustrating, but understandable, compromise that we have to deal with in order to have affordable rides at our beck and call everywhere we go. If the weather’s bad, a major concert or sporting event just let out, or it’s just an especially busy night, you might end up paying an extra […]

Want to save money at the movies? Here’s the full picture | The Guardian

Want to save money at the movies? Here’s the full picture | The Guardian

In 2018 the price of a UK cinema ticket fell for the first time in 17 years, to an average of £7.22. But, as Phil Clapp of trade body the UK Cinema Association points out, some Londoners would probably be shocked to learn there are people paying as little as that, while in other parts […]

NYC Needs a Direct Train to JFK, Not Uber Copter | CityLab

NYC Needs a Direct Train to JFK, Not Uber Copter | CityLab

The ride-hailing company’s plan to offer Manhattan-to-JFK helicopter shuttles overshadows the public-transit alternative that would help many more travelers. There are three ways to get from Manhattan to the city’s John F. Kennedy International Airport. All of them are pretty bad. First, there’s the subway: You can take the A or E out to eastern […]