OnDemand WTP Pricing Research

Tag: Ecommerce

Take It Or Leave It Pricing: No, You May Not Have a Better Deal! | Stop the Cap!

Take It Or Leave It Pricing: No, You May Not Have a Better Deal! | Stop the Cap!

Bloomberg News is reporting what many of you already know — it is getting tougher to get a better deal from your cable or phone company. As Stop the Cap! has documented since the completion of the Time Warner Cable/Bright House/Charter Spectrum merger in 2016, companies are pulling back on promotions, taking advantage of a […]

Are Online Shopping Algorithms Colluding the Prices? | CIO Review

Are Online Shopping Algorithms Colluding the Prices? | CIO Review

FREMONT, CA: While shopping online, it’s rare to witness a change in the price of a product within a short period. But as of recent, the trend is changing. The retailer’s pricing algorithm might be the underlying reason for the altered price. When deciding a product’s price, marketers consider the cost of similar products and […]

AWS Pricing Calculator promises better cost estimates, with limitations | TechTarget

AWS Pricing Calculator promises better cost estimates, with limitations | TechTarget

If you need to estimate the cost to run a new application on AWS, it often involves sorting out different components, such as compute, storage, load balancing, licensing and data transfer costs. In 2009, Amazon created the AWS Simple Monthly Calculator so users could generate a quick and dirty estimate of how these costs were […]

Amazon.com’s Ad Prices Could Soar Next Year | The Motley Fool

Amazon.com’s Ad Prices Could Soar Next Year | The Motley Fool

Amazon.com’s (NASDAQ:AMZN) ad business has grown extremely quickly over the past few years. While the retailer’s ad products have been around in one form or another since 2012, it’s only recently started investing more resources in the business. Amazon is now the third largest digital advertising company in the United States. A lot of Amazon’s […]

GOQii Sends Legal Notice To Flipkart Over Predatory Pricing | Inc42

GOQii Sends Legal Notice To Flipkart Over Predatory Pricing | Inc42

California and Mumbai-based fitness and wearable startup  GOQii is taking legal action against ecommerce giant Flipkart due to deep discounting of its products which allegedly violate the sales agreement between the companies. GOQii founder Vishal Gondal told ET that the company had an agreement with Flipkart for the sale of its fitness bands. However, the […]

Why The Fed Needs To Pay Attention To The ‘Amazon Effect’ On Online Pricing | Forbes

Why The Fed Needs To Pay Attention To The ‘Amazon Effect’ On Online Pricing | Forbes

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing behaviors of these more traditional retailers, according to Alberto Cavallo, the Edgerley Family Associate Professor […]

Is customized pricing more effective than a national strategy? | MultiBriefs

Is customized pricing more effective than a national strategy? | MultiBriefs

Pricing can vary as much as opinions. Sometimes, companies sell identical goods at different prices in different parts of the country. But is this the best approach, or should retailers follow a national pricing strategy? And what factors should be considered when determining a pricing strategy? Location-based pricing is profitable “In theory, it is always […]

The ‘Amazon Effect’ Is Changing Online Price Competition—and the Fed Needs to Pay Attention | HBS Working Knowledge

The ‘Amazon Effect’ Is Changing Online Price Competition—and the Fed Needs to Pay Attention | HBS Working Knowledge

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing behaviors of these more traditional retailers, according to Alberto Cavallo, the Edgerley Family Associate Professor […]

Using e-commerce data to build successful pricing strategies |  BizCommunity

Using e-commerce data to build successful pricing strategies | BizCommunity

Euromonitor International’s new report, ‘How to optimise your pricing strategy using e-commerce data’, looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product. According to the company’s research, global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach […]

Columbia Business School Research Finds that Customization of Pricing Is Not Always the Best Strategy for Retailers or Consumers | Columbia Business School

Columbia Business School Research Finds that Customization of Pricing Is Not Always the Best Strategy for Retailers or Consumers | Columbia Business School

NEW YORK, March 21, 2019 /PRNewswire/ — As large retail chains compete with online retailers to maintain their hold on the market, a Columbia Business School study shows that it’s time to stop trying to meet consumers based on their geography. For decades, retailers have employed the strategy of adjusting their pricing store-by-store to match local […]