OnDemand WTP Pricing Research

Tag: Freemium

Washington state’s big bet on ‘free college’ | The Conversation

Washington state’s big bet on ‘free college’ | The Conversation

Washington state doesn’t have a problem finding educated people to work in its booming high-tech economy – it’s just most of those people come from out of state. This is why Washington enacted the landmark Workforce Education Investment Act into law in May 2019. The main idea behind the new law is to make college […]

Zoom IPO demonstrates power of freemium pricing | Search Unified Communications

Zoom IPO demonstrates power of freemium pricing | Search Unified Communications

Zoom Video Communications Inc. began selling shares on the public stock market on Thursday in a move that will give the video conferencing vendor financial fuel to further challenge market leaders Cisco and Microsoft. In the six years since launching its flagship online meetings platform, Zoom has become a profitable company — a rare feat […]

Platform moves to flat-fee pricing | FT Adviser

Platform moves to flat-fee pricing | FT Adviser

The Interactive Investor platform is to move to a monthly flat fee pricing model from July. The platform will offer three service plans: Investor (£9.99 per month), Funds Fan (£13.99 per month), and Super Investor (£19.99 per month). Investors can choose whichever of the plans they want, based on the level of service they require. […]

The CFO View Of The Freemium Model | Forbes

The CFO View Of The Freemium Model | Forbes

As the CFO of a company with the word “free” in the name, FreeConferenceCall.com, you might be surprised to learn I’m not a big fan of the freemium business model. While the strategy has short-term value as an awareness and customer acquisition tool, I believe it has too many inherent flaws to be considered as a […]

OpenView, Seven SaaS Trends to Watch in 2019 | FinSMEs

OpenView, Seven SaaS Trends to Watch in 2019 | FinSMEs

In a recent post, the experts from Boston, MA-based growth venture capital firm OpenView made their SaaS trend predictions for 2019 across sales, HR, marketing, corporate development, etc. Have a look at them below: … According to Ashley Minogue, Director of Growth, SaaS companies will shift their investment focus from paid channels to acquire leads to […]

The SaaS Trends You Need to Know for 2019 | OpenView Labs

The SaaS Trends You Need to Know for 2019 | OpenView Labs

Companies Double Down on Pricing Successes Kyle Poyar, Senior Director of Market Strategy At the end of last year, I predicted that companies would finally wake up to the importance of pricing. Well, it sure happened. Nearly two-in-three SaaS companies changed their pricing, according to data from over 400 companies who participated in our 2018 […]

A Comprehensive Guide on Getting Your SaaS Business on Mobile App | appinventiv

A Comprehensive Guide on Getting Your SaaS Business on Mobile App | appinventiv

Now that we have looked into the app type that would be best suited for Mobile SaaS companies, it is time to help you get an answer to a factor that would contribute into the future of your SaaS business – The Pricing Strategy. What Pricing Strategy Should You Fix For Your Mobile SaaS App […]

JPMorgan offers free trades as fight for retail clients builds | Financial Planning

JPMorgan offers free trades as fight for retail clients builds | Financial Planning

The biggest U.S. bank is joining an escalating battle for retail investors. JPMorgan Chase is planning to roll out a mobile brokerage platform next week that includes free research and some free trading to its millions of retail customers. That comes after Fidelity Investments cut fees to zero on two new index funds earlier this […]

Putting a price on Europe’s spending on scientific journals | Chemistry World

Putting a price on Europe’s spending on scientific journals | Chemistry World

Analysis comes as consortia of institutes revolt over price increases and open access across the continent Europe’s academic institutions and libraries are spending over €383 million (£333 million) on their biggest contracts with scientific publishers. The figures, gathered for the first time, cover the price of 66 of 88 so-called ‘big deal’ contracts in 2016–17. […]

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Pricing and Presentation Models Here is where the options open up for you. Thirteen pricing and/or presentation models are listed below and this is not an exhaustive list. If one of these models doesn’t fit, perhaps it will spark another idea to help grow your revenue. Repackage your products to appeal to a new or […]