OnDemand WTP Pricing Research

Tag: Group Pricing

Sainsbury’s tactical pricing eases sales decline to bring ‘moderate’ optimism to brand future | The Drum

Sainsbury’s tactical pricing eases sales decline to bring ‘moderate’ optimism to brand future | The Drum

Sainsbury’s response to tough competition has been tactical pricing, a strategy that might lack the glitz of its previous marketing efforts but appears to be slowly easing its sales woes amid fierce competition. The supermarket, once famed for its Jamie Oliver ads, is pursuing a more lowkey marketing plan that’s underpinned by a mid-to-low pricing […]

Pricing News Daily > 6/17/14

Pricing News Daily > 6/17/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Why Companies Should Consider an All-In Pricing Strategy | Harvard Business Review Although it may not be wise for many businesses to go all-in like […]