OnDemand WTP Pricing Research

Tag: pay-as-you-go

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

Some SaaS companies still have the pricing strategy that their founder picked after a thirty minute whiteboarding session five years ago; those startups subist but rarely thrive. After fifteen years of running Logikcull, a Series B legal tech startup (and OpenView portfolio company), I’ve learned a lot about the art and science of pricing, particularly […]