OnDemand WTP Pricing Research

Tag: pay-what-you-want pricing

Pay-What-You-Want Pricing Often Backfires | Science of Us

Pay-What-You-Want Pricing Often Backfires | Science of Us

There are all sorts of after-Christmas sales to be found this week, but the one happening at Everlane has to be among the most unusual: The online store is inviting its shoppers to choose the price they want to pay. The popular Nubuck Street Shoe, for example, normally goes for $140, but should you purchase […]

Everlane’s pay-what-you-want sale | Business Insider

Everlane’s pay-what-you-want sale | Business Insider

Everlane’s latest sale lets shoppers select the price they wish to pay, Fashionista reports. In a choose-your-own adventure twist, shoppers are presented with three prices for each item on sale. For instance, the Slim Trouser(pictured right; originally $98) are available for $47, $56, or $89. But Everlane silently presents you with a moral quandary. The lowest […]

PWYW: A new pricing strategy – is it really new? | MarketExpress

PWYW: A new pricing strategy – is it really new? | MarketExpress

Pay what you want – PWYW – as it is called is a pricing strategy. It is a pricing model that lets customers decide how much they want to pay, including zero, for a particular good or service received. This technique is being labelled as ‘new’. But is it really new or is it the […]

British food recycling cafes go global in fight against waste | Yahoo News

British food recycling cafes go global in fight against waste | Yahoo News

Since the project began in December 2013, almost 200 tonnes of food has been “intercepted”, Smith said. View gallery A volunteer carries food in a Real Junk Food Project (RJFP) cafe in Brighton, southeast England, on  … Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 […]

Pay What You Want Can Be Used for Restaurant Prices | econlife.com

Pay What You Want Can Be Used for Restaurant Prices | econlife.com

Our Bottom Line: Price Mechanisms Because prices at restaurants relate to supply and demand, they provide information. On the supply side, we have firms that use price to make decisions about their land, labor, capital and profits. Meanwhile, on the demand side, price is a handy way to assess quality and and quantity. So, we can say that […]

What Would You Pay for This Meal? | The New York Times

What Would You Pay for This Meal? | The New York Times

How often have you bought something you felt wasn’t worth the money? What if you could set the price? What factors would influence your number? For years, behavioral scientists have studied such questions. They often look at a model called P.W.Y.W. (Pay-what-you-want, that is.) The idea may seem like a consumer’s giddiest fantasy. But a […]

Do pay-what-you-want pricing strategies really work? | BBC News

Do pay-what-you-want pricing strategies really work? | BBC News

Football is also dipping its toe into the world of pay-what-you-want. National League North side Gloucester City AFC have played several games in the past couple of seasons in front of fans who only pay what they feel is appropriate. And the club made more money on those games than through its normal fixed price […]

Pay whatever you like | LMU Munich

Pay whatever you like | LMU Munich

Letting customers determine the price can sometimes pay off for the seller. In interactive pricing models like Pay-What-You-Want (PWYW) the buyer decides on the price to be paid. Here, LMU professors Klaus Schmidt and Martin Spann explain how such models work, and when they make economic sense. Schmidt (Institute for Economic Theory) and Spann (Institute […]

You Can Earn As Much Or More From A Pay-What-You-Want Model As From A Fixed Price Model | Forbes

You Can Earn As Much Or More From A Pay-What-You-Want Model As From A Fixed Price Model | Forbes

Summary: We conducted a large experiment to test pricing strategies for our book and came to some very surprising findings about allowing customers to pay what they wanted. Specifically, we found strong evidence that we should let customers pay what they want, which would help us earn more money and more readers when compared with […]

Pricing News Daily > 3/26/15

Pricing News Daily > 3/26/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s […]