OnDemand WTP Pricing Research

Tag: penny gap

Pricing News Daily > 9/29/14

Pricing News Daily > 9/29/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

WhatsApp Used This Pricing Strategy to Win and You Can Too | First Round Capital

WhatsApp Used This Pricing Strategy to Win and You Can Too | First Round Capital

Seven years ago, First Round Partner Josh Kopelman wrote a seminal blog post on the importance of free services in consumer-facing business models. He argued that most entrepreneurs misunderstand how subscription pricing works and assume that as price goes down demand goes up in equal measure. Instead, he suggested that price affects demand to a point, but […]