OnDemand WTP Pricing Research

Tag: Perceived Value

Tips for Editioning and Pricing Fine-Art Photographs | PDN Online

Tips for Editioning and Pricing Fine-Art Photographs | PDN Online

Learning the business of professional fine-art photography can be challenging, especially for emerging photographers. Determining how to price and edition work can be particularly difficult. There are few hard and fast rules, beyond the axiom that you can always raise your prices but should never lower them, because you undermine the value of your work. […]

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that product. If a customer thinks a product is worth the price you’ve set, they will purchase it. And the more they value the product, the higher the price you […]

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers. Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the optimum […]

Hourly Billing vs Value Based Pricing for Web Designers | freeCodeCamp

Hourly Billing vs Value Based Pricing for Web Designers | freeCodeCamp

If you are a web designer/developer who currently bills per hour, I hope I can persuade you to change your pricing method to value based pricing. In this article, I discuss both of these methods in detail and without the fluff so you can just get the nuggets and practical understanding to make an informed […]

How To Properly Price A Luxury Home For Sale | Greater Cincinnati Luxury Real Estate

How To Properly Price A Luxury Home For Sale | Greater Cincinnati Luxury Real Estate

Pricing a non-luxury home for sale is a bit easier than pricing luxury homes since with non-luxury homes there is plenty of recent sales data from comparable homes being sold. Luxury homes on the other hand take longer to sell due to the smaller pool of luxury home buyers and as a result the sales […]

SaaS Pricing Models & Strategies Demystified | baremetrics

SaaS Pricing Models & Strategies Demystified | baremetrics

Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. The cost to produce and maintain a SaaS product is generally unrelated to the value […]

SA Water prices set to fall after inquiry finds users overcharged to aid budget | ABC News (Australian Broadcasting Corporation)

SA Water prices set to fall after inquiry finds users overcharged to aid budget | ABC News (Australian Broadcasting Corporation)

South Australian Treasurer Rob Lucas has promised water bills will begin to fall from next year, after an inquiry found SA Water prices had been artificially inflated under the former state government to boost returns to the budget. Key points: SA Water bills tripled in 16 years An inquiry finds the value of SA Water’s […]

The Customer Acquisition Pricing Parade | David Perell

The Customer Acquisition Pricing Parade | David Perell

Today, many of the biggest direct to consumer (DTC) and digitally native vertical brands (DNVBs) battle for the same affluent urban Millennials. Silicon Valley marches to the beat of three words: Growth. Growth. Growth. Billion dollar brands such as Jet.com, Bonobos, and Dollar Shave Club pioneered today’s venture-backed brand-building trifecta: hyper-growth, quality product, and customer data. Fueled […]

Detroit’s Afrofuture Fest drops plan to charge white festivalgoers higher ticket prices | The Washington Post

Detroit’s Afrofuture Fest drops plan to charge white festivalgoers higher ticket prices | The Washington Post

Should white people pay a premium to attend an Afrofuturist music festival in a historically black Detroit neighborhood? To the organizers of the upcoming Afrofuture Fest, the answer was clear: Yes, they absolutely should. Too often, they saw people of color getting shut out of events in their own communities because they didn’t have the […]

The importance of precision pricing | Deborah Battsek PR

The importance of precision pricing | Deborah Battsek PR

Property Pricing : “Getting the asking price right is critical in today’s market.” says Marc Schneiderman, Director, Arlington Residential. DBPR asked London prime property experts to comment on the he importance of pricing correctly in today’s property market. … Brendan Roberts, Director, Aylesford International “There seems to be an oversupply of new build developments, resulting in downward […]