OnDemand WTP Pricing Research

Tag: Pink Pricing

What Price Beauty for Women? Far More Than for Men | HealthDay

What Price Beauty for Women? Far More Than for Men | HealthDay

WEDNESDAY, May 1, 2019 (HealthDay News) — Facial moisturizers are a mainstay against the march of time, smoothing over wrinkles and keeping dry skin supple. But new research shows that women pay a much higher price for that anti-aging weapon than men do. In the study, dermatologists from Massachusetts General Hospital checked the prices for […]

Gender-Based Pricing: Women Pay More For Facial Moisturizers Than Men [Video] | CBS Boston

Gender-Based Pricing: Women Pay More For Facial Moisturizers Than Men [Video] | CBS Boston

BOSTON (CBS) — When it comes to the price of facial products for men and women, not all are considered equal. A new study from Massachusetts General Hospital finds women consistently pay more for over-the-counter moisturizers than men. This has been a long-standing problem, gender-related price inequities for all kinds of hygiene products like shampoos, […]

Gender-Based Pricing? British Lawmaker Wants to Outlaw ‘Pink Tax’ | CNS News

Gender-Based Pricing? British Lawmaker Wants to Outlaw ‘Pink Tax’ | CNS News

London (CNSNews.com) – Razors. Deodorant. Car insurance. These are just some of the products which are often cited as costing more for women than men, and British lawmakers are now considering legislation that would do away with this so-called “pink tax.” A bill introduced in the House of Commons last month would extend consumer protection […]

Pink tax event to be held on March 28 for Women’s History Month | The Daily Nebraskan

Pink tax event to be held on March 28 for Women’s History Month | The Daily Nebraskan

An event covering gender inequity in retail pricing will close out the celebration of Women’s History Month at the University of Nebraska-Lincoln. University Housing’s Multicultural Awareness and Diversity Education committee will host “The Pink Tax” event in the Harper Dining Center conference room on Thursday, March 28 from 6 to 8 p.m. Matt Papa, MADE’s […]

Women Are Charged $100,000 More for the Same Products as Men. Here’s What You Can Do to Stop It | Inc

Women Are Charged $100,000 More for the Same Products as Men. Here’s What You Can Do to Stop It | Inc

When it comes to being a woman, the struggle is real. There’s the gender pay gap. There’s the gross underrepresentation of women in executive positions, and on conference stages. Data revealed that women founders only received two percent of venture capital funding in 2017. And now, according to a pricing study conducted by the New York City Department […]

Uber May Be Paying Women Less for Driving Better | Bloomberg

Uber May Be Paying Women Less for Driving Better | Bloomberg

According to the paper co-authored by academics working for Uber, Stanford and University of Chicago, some 48 percent of the gender pay gap is explained by speed alone. Male drivers go an average of 2.2 percent faster than female ones, which results in higher pay when miles pay better than time. But the researchers don’t believe men […]

How to Implement Gender-Neutral Pricing in the Salon | Modern Salon

How to Implement Gender-Neutral Pricing in the Salon | Modern Salon

Recently, there has been buzz surrounding two salons in the Logan Square neighborhood of Chicago for their pricing system. Counter to the traditional method of charging clients for men’s or women’s cuts, Barbara & Barbara and Logan Parlor salons price based on hair length, with a mission of creating an inclusive environment for clients. “From a social […]

A How-To on Closing the Gender Pricing Gap | Ellevest

A How-To on Closing the Gender Pricing Gap | Ellevest

So this is the kind of gap that sneaks up on you. In 1994, the state of California published a study on the average annual cost of consumer product goods and found that women paid on average $1,351 more per year for equivalent products as men. Now put that in today’s dollars and…you get the […]

Why Do Women’s Products Cost More Than Men’s? This Senator Wants To Find Out | ThinkProgress

Why Do Women’s Products Cost More Than Men’s? This Senator Wants To Find Out | ThinkProgress

Go to your local pharmacy and look at the shaving aisle. You’ll almost certainly find that if you pick up, say, a silver and black men’s razor, it’ll cost less than a razor decked out in pink and marketed to women. Yet the two products serve the exact same purpose. It’s a practice known as […]

California lawmaker withdraws bill to end ‘pink tax’ retail pricing disparity | Retail Dive

California lawmaker withdraws bill to end ‘pink tax’ retail pricing disparity | Retail Dive

Dive Brief: The so-called “pink tax” remains legal in California for the time being after a bill outlawing differential pricing based on gender was withdrawn by its sponsor, state Sen. Ben Hueso, a Democrat from San Diego, the Los Angeles Times reports. California’s Assembly Judiciary Committe was expected to vote on the legislation Tuesday after the […]