OnDemand WTP Pricing Research

Tag: price anchoring

It’s Not Your Job to Save Your Customers Money. Here’s How to Overcome the Anxiety of Pricing | Inc.com

It’s Not Your Job to Save Your Customers Money. Here’s How to Overcome the Anxiety of Pricing | Inc.com

I call it the “Pricing Panic.” It’s when you are talking to a client about pricing, and you assume that there’s no way they’ll ever pay your price, so you start thinking of ways to discount the price before the conversation even starts. It’s one of the most challenging things about starting a business, especially a […]

Honestly, Are Your Prices Actually Fair? | The Bondsai Blog

Honestly, Are Your Prices Actually Fair? | The Bondsai Blog

Many years ago when I was at the beginning of my career as a freelancer, I had a conversation. The reason I recall it so well is because it illustrates a common misconception about pricing: you can forget about being fair – you either cheat or get cheated. In this particular case, a smaller business […]

Webinar: Successful Price Increases using Market Insights | PriceBeam

Webinar: Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well […]

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services. This on-demand webinar covers: Common challenges when creating new products or services How pricing should play a more prominent role in the innovation process The various steps […]

International Price Differences: The Good, the Bad and the Ugly | PriceBeam

International Price Differences: The Good, the Bad and the Ugly | PriceBeam

Prices should differ across different countries, but companies must not only reap the benefits (The Good) but also manage the costs (The Bad) and avoid the pitfalls (The Ugly) Prices are almost never the same in international markets. They vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, differences in competitive situations […]

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly, losing out on profits as a result. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego, discounting. I usually start breathing fire on this topic, so […]

The 7 pricing strategies every business owner has to know | StartUps

The 7 pricing strategies every business owner has to know | StartUps

“How much should I charge customers?” For any new business, answering this question and deciding a price point for your product or service is no easy feat. On one hand, you want to attract your customers to purchase your product or service while on the other hand you want to price accordingly so that your business […]

Anchor Pricing | PriceBeam

Anchor Pricing | PriceBeam

Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.                

The SeaChange in Pricing Research…. | Medium

The SeaChange in Pricing Research…. | Medium

And What It Means For Small and Medium Size Businesses Few decisions impact the bottom line of a product or service more than those involving price. Price too low and a company could be leaving significant sums on the table and risk forever scarring their brand reputation according to the popular axiom that “Price Connotes […]