OnDemand WTP Pricing Research

Tag: Price Discrimination

Uber vs. Lyft: A Comparison Shows Which Is Better | Inc.

Uber vs. Lyft: A Comparison Shows Which Is Better | Inc.

3. Pricing Uber and Lyft, being fierce competitors in most markets, charge pretty much the same during normal times. But both also charge higher prices in high-demand situations so as to bring in more drivers when they’re needed. Uber calls this “surge pricing” and Lyft calls it “prime time.” Both Chen and other observers have […]

Gender-Based Pricing? British Lawmaker Wants to Outlaw ‘Pink Tax’ | CNS News

Gender-Based Pricing? British Lawmaker Wants to Outlaw ‘Pink Tax’ | CNS News

London (CNSNews.com) – Razors. Deodorant. Car insurance. These are just some of the products which are often cited as costing more for women than men, and British lawmakers are now considering legislation that would do away with this so-called “pink tax.” A bill introduced in the House of Commons last month would extend consumer protection […]

Uber launching JUMP scooters in Baltimore as Bird nearly doubles price per minute | Baltimore Sun

Uber launching JUMP scooters in Baltimore as Bird nearly doubles price per minute | Baltimore Sun

Uber is launching a fleet of about 300 of its JUMP electric scooters in Baltimore this week, becoming the latest company to join the city’s dockless scooter program, while a competitor nearly doubled the price per minute to ride Monday. The JUMP scooters are free to unlock and cost 15 cents per minute to operate. […]

Should uniform pricing be the norm for large chains? | RetailWire

Should uniform pricing be the norm for large chains? | RetailWire

A new Columbia Business School study found that, depending on the competitive landscape a retailer faces, a national pricing strategy may now be more profitable than a strategy that tailors prices locally. Researchers analyzed 11 million store-level digital camera sale observations across 1,600 geographic markets. Profits of national and local pricing policies were monitored across […]

Shorts line up for a Lyft ride despite surge pricing | The Mighty 790 KFGO

Shorts line up for a Lyft ride despite surge pricing | The Mighty 790 KFGO

NEW YORK (Reuters) – What a difference a week makes. Lyft Inc has gone from IPO darling to short sellers’ best friend. Investors have ramped up bets against Lyft, which went public in an IPO priced on Thursday at the top of its already-elevated target range, even as borrowing fees became the most expensive in […]

ASK FINNEY: How to save money on a ride, submit a complaint to Uber and Lyft and more | abc 7 news

ASK FINNEY: How to save money on a ride, submit a complaint to Uber and Lyft and more | abc 7 news

If you don’t mind your ride taking a little longer, you can use the carpool option. Uber offers UberPOOL, and Lyft offers a “shared ride.” On those rides, drivers will stop and pick up other riders who are mostly going your way. Your travel time will be longer because of those pickups and drop-offs, but […]

Lyft just had a lousy day but that’s its own problem, not the stock market’s | CNBC

Lyft just had a lousy day but that’s its own problem, not the stock market’s | CNBC

Lyft may have launched with a frothy stock price in a not so frothy stock market. The ride share company’s freshly minted stock, after an initial surge, fell below its offer price on its second day of trading Monday, a warning that other hyped unicorns may have to be more conservative about their price in […]

Uber puts a larger fare if it knows you will pay | Tech Juice

Uber puts a larger fare if it knows you will pay | Tech Juice

The surge pricing on the popular ride-hailing service is not as simple as some people might have thought. According to a new report from Forbes, Uber, the US-based ride-sharing service, charges a larger fare if, through machine learning and artificial intelligence, it gets to know that the users would be willing to pay the increased […]

Uber Expands Ride Pass to 20 More U.S. Cities | Future Car

Uber Expands Ride Pass to 20 More U.S. Cities | Future Car

Consumers that don’t have an automobile and rely on ride-sharing companies like Uber and Lyft to get around can attest to how greatly prices can differ depending on traffic, weather, and surge pricing. Last October, Uber came out with a subscription service that allowed consumers willing to pay $14.99 a month to lock in flat […]

Pink tax event to be held on March 28 for Women’s History Month | The Daily Nebraskan

Pink tax event to be held on March 28 for Women’s History Month | The Daily Nebraskan

An event covering gender inequity in retail pricing will close out the celebration of Women’s History Month at the University of Nebraska-Lincoln. University Housing’s Multicultural Awareness and Diversity Education committee will host “The Pink Tax” event in the Harper Dining Center conference room on Thursday, March 28 from 6 to 8 p.m. Matt Papa, MADE’s […]