OnDemand WTP Pricing Research

Tag: Price War

Using e-commerce data to build successful pricing strategies |  BizCommunity

Using e-commerce data to build successful pricing strategies | BizCommunity

Euromonitor International’s new report, ‘How to optimise your pricing strategy using e-commerce data’, looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product. According to the company’s research, global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach […]

Basket CEO Neil Kataria: “Bringing price transparency to the grocery market can play a crucial role in tackling a major element of the world’s hunger problem” | Thrive Global

Basket CEO Neil Kataria: “Bringing price transparency to the grocery market can play a crucial role in tackling a major element of the world’s hunger problem” | Thrive Global

I had the pleasure to interview Neil Kataria. Niel is the co-founder and CEO of Basket. A graduate of University of North Carolina, Neil is highly analytical and never gives up until a problem is solved. Prior to building Basket, Neil founded newBrandAnalytics, a social analytics company, which he led through its acquisition by Sprinklr […]

Disney+ annual pricing discount a ‘mistake,’ analyst says | FierceVideo

Disney+ annual pricing discount a ‘mistake,’ analyst says | FierceVideo

Disney’s investor day last week mostly drew positive reactions for the company’s streaming plans, but noted Disney critic Rich Greenfield today pointed out some potential flaws. Greenfield, an analyst at BTIG Research, said that Disney is making a mistake with its discounted annual pricing for Disney+. The company last week announced that Disney+, which is […]

Disney Pricing vs. Netflix Might Not Be as Big an Advantage as Some Think | TheStreet

Disney Pricing vs. Netflix Might Not Be as Big an Advantage as Some Think | TheStreet

Disney’s (DIS – Get Report) just-announced new streaming video plan will undercut the pricing for Netflix’s (NFLX – Get Report) most popular plan by almost half, and many have cited this aggressive pricing as a sign that the Mouse House’s offering will provide stiff competition for Netflix. But Stifel analysts think the difference in pricing might actually not be as […]

Content alone is not going to win the streaming war. Here’s why | Marketing Land

Content alone is not going to win the streaming war. Here’s why | Marketing Land

Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11 percent overnight. This further complicates the […]

Disney shares rocket higher after unveiling streaming cheaper than Netflix | CNBC

Disney shares rocket higher after unveiling streaming cheaper than Netflix | CNBC

Disney shares jumped on Friday after the company announced its Disney+ video streaming service would be $6.99 a month, two dollars a month cheaper than Netflix’s basic subscription. “I’m pretty optimistic about the ability for this thing to work. Particularly when you make it accessible because of the content we’re putting on, because of the […]

Netflix Vs Disney Streaming Service: Bob Iger Reveals The Main Difference | IBT

Netflix Vs Disney Streaming Service: Bob Iger Reveals The Main Difference | IBT

A brand in progress Vs an established brand Obviously, the $210 billion Disney sees the $159 billion streaming leader Netflix as the main competition. “While I think Netflix has done a good job of creating brand value, and name value and a product that I think is considered of great value to a lot of […]

Uber launching JUMP scooters in Baltimore as Bird nearly doubles price per minute | Baltimore Sun

Uber launching JUMP scooters in Baltimore as Bird nearly doubles price per minute | Baltimore Sun

Uber is launching a fleet of about 300 of its JUMP electric scooters in Baltimore this week, becoming the latest company to join the city’s dockless scooter program, while a competitor nearly doubled the price per minute to ride Monday. The JUMP scooters are free to unlock and cost 15 cents per minute to operate. […]

No Relief in Sight at Pumps with Summer Pricing Approaching | Cochrane Now

No Relief in Sight at Pumps with Summer Pricing Approaching | Cochrane Now

With Canadian drivers seeing average pump prices surge ahead of their year-ago level, there are troubling signs that prices will become even more expensive thanks to the switch-over to summer gasoline,” says Dan McTeague, senior petroleum analyst at GasBuddy. GasBuddy forecasts gas will climb another two cents this week. By early summer last year it wasn’t […]

Shorts line up for a Lyft ride despite surge pricing | The Mighty 790 KFGO

Shorts line up for a Lyft ride despite surge pricing | The Mighty 790 KFGO

NEW YORK (Reuters) – What a difference a week makes. Lyft Inc has gone from IPO darling to short sellers’ best friend. Investors have ramped up bets against Lyft, which went public in an IPO priced on Thursday at the top of its already-elevated target range, even as borrowing fees became the most expensive in […]