OnDemand WTP Pricing Research

Tag: Pricing Research

Webinar: Successful Price Increases using Market Insights | PriceBeam

Webinar: Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well […]

Private Health Plans Pay Hospitals 241% of What Medicare Would Pay | RAND

Private Health Plans Pay Hospitals 241% of What Medicare Would Pay | RAND

An examination of U.S. hospital prices covering 25 states shows that in 2017, the prices paid to hospitals for privately insured patients averaged 241% of what Medicare would have paid, with wide variation in prices among states, according to a new RAND Corporation study. Some states (Kentucky, Michigan, New York, and Pennsylvania) had average relative […]

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam

In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services. This on-demand webinar covers: Common challenges when creating new products or services How pricing should play a more prominent role in the innovation process The various steps […]

Lyft and Uber lure people with low fares, but how long will cheap ride-sharing last? | MarketWatch

Lyft and Uber lure people with low fares, but how long will cheap ride-sharing last? | MarketWatch

Ridesharing giant Lyft went public on March 28 and, earlier this month, its bigger rival Uber said it will soon follow with its own IPO. The IPO prospectus for Lyft and the initial filing to the Securities and Exchange Commission by Uber lift the veil for the first time on the sustainability of their business […]

Uber v.s. Taxi: Which Saves You More? | The Daily Reckoning

Uber v.s. Taxi: Which Saves You More? | The Daily Reckoning

Other Costs to Consider Tipping – another major difference between ride sharing apps and taxis is tipping etiquette. Most taxi riders tip their drivers around 20 percent. Uber riders rarely tip at all since tipping has only recently become a feature within the apps. Surge pricing – another difference between ride-hailing apps and taxi cabs […]

Uber vs. Lyft: A Comparison Shows Which Is Better | Inc.

Uber vs. Lyft: A Comparison Shows Which Is Better | Inc.

3. Pricing Uber and Lyft, being fierce competitors in most markets, charge pretty much the same during normal times. But both also charge higher prices in high-demand situations so as to bring in more drivers when they’re needed. Uber calls this “surge pricing” and Lyft calls it “prime time.” Both Chen and other observers have […]

Uber launching JUMP scooters in Baltimore as Bird nearly doubles price per minute | Baltimore Sun

Uber launching JUMP scooters in Baltimore as Bird nearly doubles price per minute | Baltimore Sun

Uber is launching a fleet of about 300 of its JUMP electric scooters in Baltimore this week, becoming the latest company to join the city’s dockless scooter program, while a competitor nearly doubled the price per minute to ride Monday. The JUMP scooters are free to unlock and cost 15 cents per minute to operate. […]

International Price Differences: The Good, the Bad and the Ugly | PriceBeam

International Price Differences: The Good, the Bad and the Ugly | PriceBeam

Prices should differ across different countries, but companies must not only reap the benefits (The Good) but also manage the costs (The Bad) and avoid the pitfalls (The Ugly) Prices are almost never the same in international markets. They vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, differences in competitive situations […]

Pet owners want to be masters, not servants – which is why we value dogs more than cats | WTOP

Pet owners want to be masters, not servants – which is why we value dogs more than cats | WTOP

A willingness to pay My study builds on earlier research showing that dog owners are willing to spend more on their pets than cat owners – including to save their lives. One reason suggested was that dog owners had stronger bonds to their pets, which prompted them to spend more on things like veterinary care. […]

Shorts line up for a Lyft ride despite surge pricing | The Mighty 790 KFGO

Shorts line up for a Lyft ride despite surge pricing | The Mighty 790 KFGO

NEW YORK (Reuters) – What a difference a week makes. Lyft Inc has gone from IPO darling to short sellers’ best friend. Investors have ramped up bets against Lyft, which went public in an IPO priced on Thursday at the top of its already-elevated target range, even as borrowing fees became the most expensive in […]