OnDemand WTP Pricing Research

Tag: Pricing Strategy

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

Some SaaS companies still have the pricing strategy that their founder picked after a thirty minute whiteboarding session five years ago; those startups subist but rarely thrive. After fifteen years of running Logikcull, a Series B legal tech startup (and OpenView portfolio company), I’ve learned a lot about the art and science of pricing, particularly […]

Pricing by Performance: It’s time to stop the race to the bottom | Tamebay

Pricing by Performance: It’s time to stop the race to the bottom | Tamebay

Chris from Chris Turton Ecommerce is an ecommerce and marketplace consultant passionate about understanding how online businesses tick. He writes from experience and tries to answer questions from sellers to improve and share his knowledge. Today, Chris shares his experience of pricing by performance to maximise margins. Pricing by Performance So, your competitor is beating […]

Selling fast: the hidden world of online pricing | RTE

Selling fast: the hidden world of online pricing | RTE

CNBC explainer on how airlines price tickets Bait and switch One of the oldest tactics in pricing practice, the bait and switch approach is very effective online. Online sellers can offer a wide range of prices across any category, to make it inviting to prospects to come in and browse. Once engaged, customers often find that the […]

Oilfield Services’ Pricing Power is Rising  | Rigzone

Oilfield Services’ Pricing Power is Rising  | Rigzone

Things are looking up for oilfield services companies. After several years of gloom, oilfield service companies are now able to raise prices for their products and services, according to energy research firm Rystad Energy. “Oil and gas investments are on the rise, and so too is the pricing power of service companies,” said Audun Martinsen, […]

New DoD policy aims to crack down on alleged price gouging by TransDigm | Federal News Network

New DoD policy aims to crack down on alleged price gouging by TransDigm | Federal News Network

Defense procurement officials have taken a step toward cracking down on what they have called price gouging within the military spare parts market. They issued a new edict that requires DoD contracting officers to gather cost and pricing data when they enter into agreements with TransDigm Group. The memo, signed on Friday by Kim Herrington, […]

Startup lets you rent out your own car by the hour | NZ Herald

Startup lets you rent out your own car by the hour | NZ Herald

The idea behind YourDrive is that you can rent out your car during downtime – be it while you’re at work or away for a few days. The startup has software that will suggest hourly and daily pricing based on make and model, but an owner can override it if they choose. Ellison says allowing […]

Watch Your Coins, Dollar Tree’s Raising Prices | Forbes

Watch Your Coins, Dollar Tree’s Raising Prices | Forbes

Dollar Tree’s one dollar promise may be going away as the U.S. tariff war with China continues to play out. The discount chain has been testing pricier products in its “Dollar Tree Plus” collection in an effort to increase sales. CultureBanx reported minority communities across the country may be shelling out more money as they […]

Disney World annual pass prices go up; how much will you pay now? | USA Today

Disney World annual pass prices go up; how much will you pay now? | USA Today

Walt Disney World is raising prices on some of its annual passes, according to reports. Disney fans and bloggers woke up Tuesday to find prices for most passes had gone up overnight, as much as $150 in some cases, according to Orlando NBC affiliate WESH2 and The Orlando Sentinel. The price increases come ahead of the Aug. 29 opening […]

Laptop Prices Will Jump 19% Due to Tariffs, Report Claims | tom’s Hardware

Laptop Prices Will Jump 19% Due to Tariffs, Report Claims | tom’s Hardware

A new report commissioned by The Consumer Technology Association, a consumer trade organization, states that the Trump administration’s proposed tariffs on imported goods from China would raise the U.S. price of laptops and tablets by 19%. Cnet first reported on the study. According to the report, United States-based customers can expect about a $120 increase […]

Harnessing Big Data For Better Pricing Results | Professional Pricing Society

Harnessing Big Data For Better Pricing Results | Professional Pricing Society

Pricing strategies, like big data, can be key to improving profits in business. According to a study conducted by McKinsey & Company, even a 1 percent price increase can translate into an 8.7 percent boost in operating profits (assuming no loss of volume). However, companies continue to fail to price their products and services appropriately, […]