OnDemand WTP Pricing Research

Tag: Pricing Technology

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

Some SaaS companies still have the pricing strategy that their founder picked after a thirty minute whiteboarding session five years ago; those startups subist but rarely thrive. After fifteen years of running Logikcull, a Series B legal tech startup (and OpenView portfolio company), I’ve learned a lot about the art and science of pricing, particularly […]

White House vets foreign drug pricing idea; Trump creates Right to Try confusion | S&P Global Market Intelligence

White House vets foreign drug pricing idea; Trump creates Right to Try confusion | S&P Global Market Intelligence

Health and Human Services has sent its proposal to test an international drug pricing index model to the White House Office of Management and Budget for review, signaling the administration is serious about pursuing the idea. The administration in October 2018 initially issued an advance notice of proposed rulemaking — a bureaucratic mechanism used to […]

Expedia Pricing Tactics Powered By AI and Reams of Data, Says CEO | WebProNews

Expedia Pricing Tactics Powered By AI and Reams of Data, Says CEO | WebProNews

Expedia Pricing Tactics Powered By AI and Reams of Data We sit on reams of data with 750 million visits to Expedia Group properties every single month. That just gives us an incredible amount of understanding around what travelers are looking for, how we can tailor our search results, how we can tailor the recommendations […]

How dynamic pricing algorithms can increase gross profit by +10% | Towards Data Science

How dynamic pricing algorithms can increase gross profit by +10% | Towards Data Science

The Oil & Gas sector in Brazil has been facing challenges due to the economic crisis and the technological revolution. These are the main pain points: 1. The fuel resale segment is in a context of restrained margins by both sides of the supply chain: • The upstream segment reduces gas stations margins through increased […]

Merck CEO sees legal challenge if U.S. adopts drug pricing based on other countries | Reuters

Merck CEO sees legal challenge if U.S. adopts drug pricing based on other countries | Reuters

NEW YORK (Reuters) – Merck & Co Chief Executive Ken Frazier said on Thursday a rule to base the price the U.S. government pays for some prescription drugs in it Medicare program on lower prices in other countries would face legal challenges if adopted. FILE PHOTO: Ken Frazier, Chairman and CEO, Merck & Co., speaks […]

FCA strengthens position on dual pricing | Insurance Age

FCA strengthens position on dual pricing | Insurance Age

The regulator has published a fresh response to the CMA. The FCA has outlined its position on the Competition and Markets Authority (CMA) investigation into dual pricing following the government response to the study. In a statement published today, 19 June, the FCA explained that its priority was fair outcomes for all customers and that […]

Disney World annual pass prices go up; how much will you pay now? | USA Today

Disney World annual pass prices go up; how much will you pay now? | USA Today

Walt Disney World is raising prices on some of its annual passes, according to reports. Disney fans and bloggers woke up Tuesday to find prices for most passes had gone up overnight, as much as $150 in some cases, according to Orlando NBC affiliate WESH2 and The Orlando Sentinel. The price increases come ahead of the Aug. 29 opening […]

Harnessing Big Data For Better Pricing Results | Professional Pricing Society

Harnessing Big Data For Better Pricing Results | Professional Pricing Society

Pricing strategies, like big data, can be key to improving profits in business. According to a study conducted by McKinsey & Company, even a 1 percent price increase can translate into an 8.7 percent boost in operating profits (assuming no loss of volume). However, companies continue to fail to price their products and services appropriately, […]

Considering a Subscription Model? Avoid These Rookie Mistakes | IndustryWeek

Considering a Subscription Model? Avoid These Rookie Mistakes | IndustryWeek

The subscription economy is taking business by storm. Entire industries have moved to subscription-based pricing, leaving behind some of the slow movers but also giving new life to companies that were struggling. Some talk about the end of ownership and the start of usership. It is a real revolution. Industrial companies have lately been getting […]

Insurers could face fines for £4bn dual pricing “rip off” | Insurance Age

Insurers could face fines for £4bn dual pricing “rip off” | Insurance Age

The government is set to give the Competition & Markets Authority power to bypass the courts and fine firms that exploit loyalty. The government is consulting on measures to tackle the loyalty penalty and combat dual pricing which could see companies fined by the Competition & Markets Authority (CMA) if they are found to be […]