OnDemand WTP Pricing Research

Tag: SaaS Pricing

How to create profitable pricing | CMO Australia

How to create profitable pricing | CMO Australia

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading. Today, many companies employ people to analyse a multitude of data to determine the best pricing approaches to take. But how successful are these approaches really, and how do we know whether we are leaving […]

Ways to Play the SaaS Game of Price Is Right | MarTechSeries

Ways to Play the SaaS Game of Price Is Right | MarTechSeries

The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork […]

SaaS Pricing Models & Strategies Demystified | baremetrics

SaaS Pricing Models & Strategies Demystified | baremetrics

Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. The cost to produce and maintain a SaaS product is generally unrelated to the value […]

How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing | OpenView

How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing | OpenView

Recently, a ChartMogul customer told me, “You know, growing revenue is important to us, but we’re driven by a mission to help as many people as possible. So we have to find that fine balance that allows us to achieve both.” Admittedly, it’s not unexpected to hear that from a team that’s building a meditation […]

Microsoft Azure review: Competitive cloud pricing takes a bite out of AWS | Cloud Pro

Microsoft Azure review: Competitive cloud pricing takes a bite out of AWS | Cloud Pro

Microsoft Azure review: Pricing Opting for cloud services rather than physical infrastructure massively reduces your business’s initial outlay on hardware and licences, although you’ll have a higher monthly operational expenditure due to subscription fees and – potentially – support costs, either directly via an Azure support plan or from a specialist IT support firm if […]

Oracle Analytics Cloud update unifies BI products, pricing | TechTarget

Oracle Analytics Cloud update unifies BI products, pricing | TechTarget

Oracle Analytics Cloud now offers a consistent UI and all-in-one pricing for Oracle’s analytics tools. But an on-premises BI update is also on the way for cloud holdouts. Oracle is combining nearly 20 BI and analytics products into an updated version of its Oracle Analytics Cloud platform with a unified UI and a single price […]

NetApp bolsters data fabric strategy with new platform, consumption based pricing | ZDNet

NetApp bolsters data fabric strategy with new platform, consumption based pricing | ZDNet

NetApp on Tuesday announced a new hybrid muilticloud platform and as-a-service consumption model that lets businesses purchase data services based on usage. The network data storage provider said the new offerings line up with NetApp’s data fabric strategy, which aims to deliver data management across flash, disk and cloud resources. As for the key announcements, […]

Council Post: How To Increase The Average Revenue Per User For SaaS | Forbes

Council Post: How To Increase The Average Revenue Per User For SaaS | Forbes

Introduce Variable Or Scalable Pricing If you’re just charging subscribers a flat monthly price for your software, then you need to introduce variable or scalable pricing. Flat pricing is great when you’re just starting out and trying to attract your first users. But once you’ve got a decent-sized customer base and want to increase ARPU, […]

Understanding SaaS Pricing Strategies | CMS Wire

Understanding SaaS Pricing Strategies | CMS Wire

The SaaS industry is laden with products, from martech to accounting software to ecommerce platforms, and surviving in this hectic industry is no easy feat. Products with a healthy product-market fit have a good chance, but outside of their core features, there’s one key to success — and simultaneously, to failure — that every SaaS […]

AWS Pricing Calculator promises better cost estimates, with limitations | TechTarget

AWS Pricing Calculator promises better cost estimates, with limitations | TechTarget

If you need to estimate the cost to run a new application on AWS, it often involves sorting out different components, such as compute, storage, load balancing, licensing and data transfer costs. In 2009, Amazon created the AWS Simple Monthly Calculator so users could generate a quick and dirty estimate of how these costs were […]