OnDemand WTP Pricing Research

Tag: Segmentation

Travel Industry Leverages AI in Most Entrancing Ways for Advanced Customer Experience | Analytics Insight

Travel Industry Leverages AI in Most Entrancing Ways for Advanced Customer Experience | Analytics Insight

The adoption of new-age technologies such as Big Data, Analytics, AI, Machine Learning and others, has accelerated the growth of travel sales at digital plethora in the past few years. Out of all the technologies, big data and machine learning play a significantly important role in driving success to the business. Reportedly, in 2016 alone, […]

4 ways to rethink airline RM in a personalised world | EyeforTravel

4 ways to rethink airline RM in a personalised world | EyeforTravel

Travel suppliers were early adopters of analytical tools for demand forecasting and pricing, but the drive to personalisation is making RM work harder. Tom Bacon explains Revenue management (RM) has certainly always been highly quantitative – requiring unique statistical and business-analytical skills to optimise use of sophisticated systems. Today, however, personalisation drives RM to ever-higher […]

Airbnb comes clean on pricing after enforcement action threat | The Irish Times

Airbnb comes clean on pricing after enforcement action threat | The Irish Times

Airbnb has amended the way it presents pricing information to consumers after the European Commission took it to task for not being transparent enough on the total cost of bookings. The commission said the online home share company had agreed to clarify the way it presents accommodation offers on its platform to ensure it complies […]

Hotels Face Growing Backlash Against Resort Fees | Consumer Reports

Hotels Face Growing Backlash Against Resort Fees | Consumer Reports

Hotels that levy resort fees—daily charges for using the hotel’s facilities—are under growing pressure to disclose them more clearly or include them in their advertised room price. Karl A. Racine, the attorney general for Washington, D.C., announced Tuesday that his office had filed suit against hotel giant Marriott International, accusing it of “price deception” in the […]

DC sues Marriott over resort fees, alleging ‘price deception’ | ABC News

DC sues Marriott over resort fees, alleging ‘price deception’ | ABC News

Washington D.C. is suing Marriott for alleged “price deception” in its practice of charging “resort fees” that aren’t disclosed to customers upfront when they are booking their rooms. D.C. Attorney General Karl Racine filed a lawsuit against the world’s largest hotel chain on Tuesday for allegedly reaping “hundreds of millions of dollars” using an unlawful […]

Marriott facing lawsuit over ‘deceptive’ resort fees that allegedly harm consumers | MarketWatch

Marriott facing lawsuit over ‘deceptive’ resort fees that allegedly harm consumers | MarketWatch

The District of Columbia has sued Marriott International, alleging that the hotel company violated consumer protection laws for at least a decade by charging resort fees that it doesn’t disclose upfront to its customers. The lawsuit, filed by D.C. Attorney General Karl Racine in the Superior Court of the District of Columbia, claims that Marriott […]

Detroit music festival sets ticket prices based on race | Washington Examiner

Detroit music festival sets ticket prices based on race | Washington Examiner

The AfroFuture music and arts festival in Detroit is facing controversy after ticket sales began to use different pricing for people based on the color of their skin. The pricing offers lower rates for tickets purchased by “people of color” than it does for “non-people of color.” Early bird tickets for “POC” are $10 and […]

Why dynamic pricing will transform travel distribution | EyeforTravel

Why dynamic pricing will transform travel distribution | EyeforTravel

Smarter pricing structures will allow travel brands to create more relevant prices for their customers, boosting revenue and loyalty, finds a new report Pricing within the travel industry is evolving to match consumers and what they are willing to pay far more accurately as a result of a better understanding of impacting variables and more […]

Airfares more than double for India sector from UAE | Khaleej Times

Airfares more than double for India sector from UAE | Khaleej Times

Expat families are busy packing for their vacation starting this weekend as schools close – except that, this time, they feel pinch of the summer airfare hike. With less flights and high demand, ticket fares have skyrocketed up to 50 per cent, according to industry experts, who believe that the situation is mainly driven by […]

Pricing and distribution havoc hits in-destination with rise of OTAs: Klook’s Fan predicts shift to dynamic pricing | WIT

Pricing and distribution havoc hits in-destination with rise of OTAs: Klook’s Fan predicts shift to dynamic pricing | WIT

She added, “I am careful about where I want my brand to be seen. I sell tickets on Google and I pay commission to TripAdvisor because I pay for a booking that comes to me, not like spending on Google Ad Words which is like shooting in the air. If I work with a travel […]