OnDemand WTP Pricing Research

Tag: Startup Pricing

SIEM Pricing Models Set for a Shake-Up | DataCenter Knowledge

SIEM Pricing Models Set for a Shake-Up | DataCenter Knowledge

According to Research and Markets, SIEMs and related technologies were a $5.3 billion market in 2018, and the market is expected to growth at a compound annual growth rate of 19.7 percent – to $12.9 billion by 2023. SIEMs are the fastest-growing segment of the market, the analyst company said. But high costs of robust […]

OpenView, Seven SaaS Trends to Watch in 2019 | FinSMEs

OpenView, Seven SaaS Trends to Watch in 2019 | FinSMEs

In a recent post, the experts from Boston, MA-based growth venture capital firm OpenView made their SaaS trend predictions for 2019 across sales, HR, marketing, corporate development, etc. Have a look at them below: … According to Ashley Minogue, Director of Growth, SaaS companies will shift their investment focus from paid channels to acquire leads to […]

The SaaS Trends You Need to Know for 2019 | OpenView Labs

The SaaS Trends You Need to Know for 2019 | OpenView Labs

Companies Double Down on Pricing Successes Kyle Poyar, Senior Director of Market Strategy At the end of last year, I predicted that companies would finally wake up to the importance of pricing. Well, it sure happened. Nearly two-in-three SaaS companies changed their pricing, according to data from over 400 companies who participated in our 2018 […]

How to develop a marketing pricing strategy for your business | Marketing Week

How to develop a marketing pricing strategy for your business | Marketing Week

The 4Ps of marketing are the building blocks of many a career in the industry, but unlike product, place and promotion, which are about creating value for the customer, the final P – price – is about getting value for the business. As a result, there is often debate about whether it should in fact […]

Oops… my business made a pricing mistake | Dynamic Business Australia

Oops… my business made a pricing mistake | Dynamic Business Australia

In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners and managers must make, while touching on the eight rules for pricing effectively… But what happens when you get pricing wrong and how do you recover from pricing mistakes? In this […]

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining […]

Juicero Lays Off 25% of Employees and Cuts Juicer Prices | Fortune.com

Juicero Lays Off 25% of Employees and Cuts Juicer Prices | Fortune.com

The San Francisco-based maker of countertop at-home and office cold-press juicers is undergoing a “strategic shift” to lower the cost of its $399 machines and juice packs filled with raw fruits and vegetables on an accelerated timeline. The new plan was laid out in a letter to employees from Juicero CEO Jeff Dunn, which was […]

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]

The 7 pricing strategies every business owner has to know | Startups

The 7 pricing strategies every business owner has to know | Startups

“How much should I charge customers?” For any new business, answering this question and deciding a price point for your product or service is no easy feat. On one hand, you want to attract your customers to purchase your product or service while on the other hand you want to price accordingly so that your business […]

How do you best calculate a price for a new product? | SaaStr

How do you best calculate a price for a new product? | SaaStr

And remember, unless you are a true commodity, “cheaper” usually isn’t a pricing strategy in software. Brands matter. Trust matters when you are running your entire business on a piece of software. 90% of customers don’t want the cheapest solution — they want the best solution. Yes, some products like Twilio, Sendgrid, AWS, etc. do […]