OnDemand WTP Pricing Research

Tag: Subscription Pricing

AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica

AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica

AT&T is now charging up to $135 a month for the online video service formerly known as DirecTV Now. DirecTV Now launched in 2016 with plans ranging from $35 to $70 a month for 60 to 120 channels. There have been several price increases and a reduction in the number of channels since, resulting in […]

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Walt Disney (NYSE: DIS) has steadily increased prices at its U.S. theme parks. That’s led to revenue increases, but overall attendance has dropped. That drop may be intentional: Pricing is a lever Disney can use to control crowds, delivering a better experience for those who can afford it while maximizing revenue for the company. Still, while […]

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

The Walt Disney Co. (NYSE:DIS) released its third-quarter earnings report on Aug. 6 to generally negative reviews. Expectations had been high, with many analysts predicting a blowout quarter driven by record box office receipts. Alas, Disney disappointed on both the top and bottom lines. Unsurprisingly, the market took the news poorly, driving shares down nearly […]

Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC

Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC

Disney probably isn’t going to kill Netflix by stealing subscribers. But it may give it a chronic illness. Disney announced Wednesday it will bundle Disney+, ad-supported Hulu and ESPN+ together for $12.99 per month. That’s the same price as Netflix charges for its standard plan. While tempting to ask “will consumers rather have Disney’s bundle […]

The Subscription Model Comes to Luxury Travel With Inspirato Pass | Bloomberg

The Subscription Model Comes to Luxury Travel With Inspirato Pass | Bloomberg

What does luxury travel now have in common with grocery shopping, music streaming, and shaving? The subscription model. In mid-July, Denver-based travel club Inspirato launched its Inspirato Pass, which allows customers to book unlimited stays in luxury vacation homes, as well as legacy five-star hotel brands such as Ritz Carlton, starting at $2,500 a month […]

Corey Taylor Says Streaming Services Are Pricing Artists Out Of Careers | Kerrang!

Corey Taylor Says Streaming Services Are Pricing Artists Out Of Careers | Kerrang!

Corey Taylor has spoken out about the negative effects of streaming on bands, and how it’s “pricing artists – old and new – out of careers”. Initially provoking Corey’s comments, member of Bruce Springsteen And The E Street Band Nils Lofgren posted a photo on Twitter over the weekend of one of his royalty cheques for […]

Netflix hikes NZ pricing | Otago Daily Times Online News

Netflix hikes NZ pricing | Otago Daily Times Online News

Netflix is increasing the prices of all of its plans for Kiwis, with its top plan being bumped up 19% to $21.99 per month (see table below). The price of a Basic Plan, which lets you stream to one device in standard definition, is rising 4% to $11.99 a month. A Standard Plan, which lets […]

Netflix launches mobile-only streaming plan in India for less than $3 per month | The Verge

Netflix launches mobile-only streaming plan in India for less than $3 per month | The Verge

Netflix is launching a mobile-only version of its streaming service in India today. The lower-priced plan will cost Rs 199 ($2.80) per month, and it’s restricted to a single mobile device with standard 480p streams. While the new tier is only launching in India today, Netflix has hinted it would test the service in select […]

More Than 25% of Consumers Willing to Pay More Than $10 a Month for $6.99 Disney + | Multichannel

More Than 25% of Consumers Willing to Pay More Than $10 a Month for $6.99 Disney + | Multichannel

A new consumer survey reveals that more than a quarter of U.S. internet users are willing to pay significantly more than the $6.99 a month Disney will charge for its upcoming SVOD service, Disney +. According to the GlobalWebIndex survey of 2,504 U.S. internet consumers ages 16-64, most (2,155) described themselves as “Disney Fans.” And […]

Airmail Users Frustrated About Sudden Switch to Subscription-Based Pricing on iPhone and iPad [Updated] | MacRumors

Airmail Users Frustrated About Sudden Switch to Subscription-Based Pricing on iPhone and iPad [Updated] | MacRumors

Airmail users awoke today to find out that the popular email app has switched to a subscription-based pricing model on the iPhone and iPad. Airmail for iOS is now free to download on the App Store, but push notifications and multi-account support have become premium features priced at $2.99 per month or $9.99 per year […]