OnDemand WTP Pricing Research

Tag: Value Propositions

My Value Pricing Journey | Accounting Web

My Value Pricing Journey | Accounting Web

In my May 13, 2019 blog I declared my decision to convert my practice to Value Pricing. As part of my preparation, I interviewed someone who had already made the switch for her practice, Serah Blackstone-Fredericks of Books In Harmony. In this post, I share my thoughts on why Value Pricing is the right choice for […]

AWS Pricing Calculator promises better cost estimates, with limitations | TechTarget

AWS Pricing Calculator promises better cost estimates, with limitations | TechTarget

If you need to estimate the cost to run a new application on AWS, it often involves sorting out different components, such as compute, storage, load balancing, licensing and data transfer costs. In 2009, Amazon created the AWS Simple Monthly Calculator so users could generate a quick and dirty estimate of how these costs were […]

Amazon.com’s Ad Prices Could Soar Next Year | The Motley Fool

Amazon.com’s Ad Prices Could Soar Next Year | The Motley Fool

Amazon.com’s (NASDAQ:AMZN) ad business has grown extremely quickly over the past few years. While the retailer’s ad products have been around in one form or another since 2012, it’s only recently started investing more resources in the business. Amazon is now the third largest digital advertising company in the United States. A lot of Amazon’s […]

Deliveroo may introduce dynamic pricing for menu orders | The New Paper

Deliveroo may introduce dynamic pricing for menu orders | The New Paper

Deliveroo may become the first food delivery service here to introduce dynamic pricing for orders off a menu, according to recent changes to its terms of service. The addition, in March, states that Deliveroo “may operate dynamic pricing some of the time, which means that prices of menu items and delivery may change while you […]

Why The Fed Needs To Pay Attention To The ‘Amazon Effect’ On Online Pricing | Forbes

Why The Fed Needs To Pay Attention To The ‘Amazon Effect’ On Online Pricing | Forbes

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing behaviors of these more traditional retailers, according to Alberto Cavallo, the Edgerley Family Associate Professor […]

My Value Pricing Journey | Accounting WEB

My Value Pricing Journey | Accounting WEB

For the next few posts, I am going to write about my journey towards Value Pricing. After hearing about it for years, I have decided to fully adopt this highly recommended strategy. Such dramatic change is unsuitable for jumping in feet first, careful planning is required. Keeping that in mind, I decided to interview a colleague […]

The ‘Amazon Effect’ Is Changing Online Price Competition—and the Fed Needs to Pay Attention | HBS Working Knowledge

The ‘Amazon Effect’ Is Changing Online Price Competition—and the Fed Needs to Pay Attention | HBS Working Knowledge

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing behaviors of these more traditional retailers, according to Alberto Cavallo, the Edgerley Family Associate Professor […]

Are you Confident with Pricing? | Mark Hunter

Are you Confident with Pricing? | Mark Hunter

Every salesperson has struggled with the issue of being confident when it comes to price. It is one of the main reasons I wrote the book, High-Profit Selling: Win the Sale Without Compromising on Price. One of the best ways to increase confidence is to zero in on the key benefits customers are seeking. The […]

Is Per Seat Pricing Right for the UC Market? | UC Today

Is Per Seat Pricing Right for the UC Market? | UC Today

We live in a subscription based world. In 2019, you can listen to music on demand, watch TV on demand and even order your dishwasher tablets to your door on a quarter by quarter basis. So, when it comes to Unified Comms, have vendors got it right with the per seat pricing? Treating businesses like […]

Ugly ‘truth’ of cosmetic industry | millenniumpost

Ugly ‘truth’ of cosmetic industry | millenniumpost

The cosmetic industry is thriving like never before, and reason is the need to look presentable and photo-ready all the time. This increase in demand for make-up products leads to surge pricing, as a result of which beauty addicts look for ‘discounts’ and ‘sales’… and that’s where counterfeit products come into play. A threat to […]