OnDemand WTP Pricing Research

The Port Douglas property where you can pick the price you pay | Domain

A Port Douglas real estate agent has sent tongues wagging after implementing a unique pricing strategy in the hopes of renewing interest in a tropical North Queensland home.

Grant Law, from Tony McGrath Real Estate Port Douglas, says a stalling market prompted him to move left field in order to kick-start enquiries again.

Rather than continue to reduce the advertised price, Mr Law decided to let the market decide what the property is worth, heading advertisements with the unusual headline ‘$4??,000 FILL IN THE BLANKS’.

“The benefit is having buyers stop to read the blurb and really take note of the listing,” said Mr Law.

“The internet sites are brimming with stock currently and much of it is very similar in attributes and price. You have to been seen to be sold.

“I have tried many different angles to offer a point of difference to the market, however this is the first time that I have gone with something this unusual.

Read complete article here:

The Port Douglas property where you can pick the price you pay.

Post a Comment

WP-SpamFree by Pole Position Marketing