OnDemand WTP Pricing Research

Ugh: British Airways Changing Partner Award Prices | One Mile at a Time

What could British Airways be changing?
Currently British Airways has a distance based award chart. This can represent an exceptional value for short haul awards, while it can represent a not-great value for long haul awards.

Since British Airways isn’t revealing the changes here, my guess is that they’re following the industry trend. Maybe we’ll start to see dynamic award pricing, where the cost of an award varies by airline, route, etc., beyond just the distance.

What’s interesting is that if this is the case, British Airways is going about this in the opposite way of most airlines. Most airlines first introduce dynamic award pricing on their own flights, while it seems like award pricing for travel on British Airways is staying the same for now.

Airlines have to reimburse one another for award tickets booked on other airlines, so my guess is that the number of Avios charged may more closely align with the cost incurred by British Airways Executive Club.

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Ugh: British Airways Changing Partner Award Prices – One Mile at a Time.

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