OnDemand WTP Pricing Research

United Airlines Will Compete With Low Cost Carrier Pricing Strategy | Simple Flying

United Airlines CEO Scott Kirby has issued a warning to low cost carriers that United will beat them on price. Speaking at a recent Skift forum, he accuses LCCs of not being in control of their pricing model and warns new entrants that they will not survive.

With a number of low cost carriers already in the market and more on the horizon, legacy carriers are always looking for ways to stay competitive. While some are focusing on a much better product, others are looking to knock the bottom out of the market by competing on price.

One such airline is United. According to president, Scott Kirby, United will beat any LCC on price, even if it means offering a really bad product.

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United Airlines Will Compete With Low Cost Carrier Pricing Strategy – Simple Flying.

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