OnDemand WTP Pricing Research

What Price Beauty for Women? Far More Than for Men | HealthDay

WEDNESDAY, May 1, 2019 (HealthDay News) — Facial moisturizers are a mainstay against the march of time, smoothing over wrinkles and keeping dry skin supple. But new research shows that women pay a much higher price for that anti-aging weapon than men do.

In the study, dermatologists from Massachusetts General Hospital checked the prices for 110 facial moisturizers from three leading online retailers — Amazon, Target and Walmart — and found significant gender-based price differences.

How significant? On average, the products marketed to women cost $3.09 more per ounce than those marketed to men.

“If skin is dehydrated, it can lead to serious problems like eczema and rosacea,” explained lead author Dr. Maryanne Senna.

“Despite some recent government-led efforts to restrict gender-based pricing differences in the retail market, our study shows that discriminatory pricing persists and remains a real issue when it comes to dermatologic products,” Senna added in a hospital news release.

Read complete article here:

What Price Beauty for Women? Far More Than for Men.

Post a Comment

WP-SpamFree by Pole Position Marketing