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Whole Foods grocery prices haven’t notably decreased since Amazon acquisition, study finds | Consumer Affairs

In the two years since Amazon acquired Whole Foods, the average cost of groceries for Prime members who shop at chain has dropped a mere ten dollars, according to a study released Wednesday by Gordon Haskett Research Advisors.

After purchasing Whole Foods in 2017 for $13.7 billion, Amazon set out to help the notoriously pricey grocery chain shake off its “whole paycheck” image. However, a new analysis finds that price cuts for Prime members have been limited in scope and haven’t led to a significant drop in the total cost of customers’ groceries.

Most of Amazon’s price cuts have been found in the produce and dairy categories. Meanwhile, “other items have largely stayed the same or, in the case of bread and snacks, even increased,” Bloomberg noted.

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Whole Foods grocery prices haven’t notably decreased since Amazon acquisition, study finds.

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