OnDemand WTP Pricing Research

Top Headlines

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

Some SaaS companies still have the pricing strategy that their founder picked after a thirty minute whiteboarding session five years ago; those startups subist but rarely thrive. After fifteen years of running Logikcull, a Series B legal tech startup (and OpenView portfolio company), I’ve learned a lot about the art and science of pricing, particularly […]

Despite cap on pricing import of medical devices rises | Rediff.com

Despite cap on pricing import of medical devices rises | Rediff.com

For items that are under price control, such as cardiac stents, imports have not slowed down. Of the two product categories that include stents as items of import, one grew 35 per cent to Rs 1,610 crore, while another grew marginally (1 per cent) to Rs 289.7 crore. Knee implant, another item under price control, […]

White House vets foreign drug pricing idea; Trump creates Right to Try confusion | S&P Global Market Intelligence

White House vets foreign drug pricing idea; Trump creates Right to Try confusion | S&P Global Market Intelligence

Health and Human Services has sent its proposal to test an international drug pricing index model to the White House Office of Management and Budget for review, signaling the administration is serious about pursuing the idea. The administration in October 2018 initially issued an advance notice of proposed rulemaking — a bureaucratic mechanism used to […]

Pricing by Performance: It’s time to stop the race to the bottom | Tamebay

Pricing by Performance: It’s time to stop the race to the bottom | Tamebay

Chris from Chris Turton Ecommerce is an ecommerce and marketplace consultant passionate about understanding how online businesses tick. He writes from experience and tries to answer questions from sellers to improve and share his knowledge. Today, Chris shares his experience of pricing by performance to maximise margins. Pricing by Performance So, your competitor is beating […]

Selling fast: the hidden world of online pricing | RTE

Selling fast: the hidden world of online pricing | RTE

CNBC explainer on how airlines price tickets Bait and switch One of the oldest tactics in pricing practice, the bait and switch approach is very effective online. Online sellers can offer a wide range of prices across any category, to make it inviting to prospects to come in and browse. Once engaged, customers often find that the […]

Featured Content

Pricing News Daily > 6/24/19

Pricing News Daily > 6/24/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing […]

This Week in Pricing > 6/22/19

This Week in Pricing > 6/22/19

TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in […]

MTA And City Move Forward On Congestion Pricing | Gothamist

MTA And City Move Forward On Congestion Pricing | Gothamist

The MTA and the city’s Department of Transportation (DOT) are moving forward with preparations for implementing congestion pricing. For now, that means issuing a “Memorandum of Understanding” (MOU) on what the next steps are to get the program up and running. This is so both agencies are on the same page when it comes to […]

Harnessing Big Data For Better Pricing Results | Professional Pricing Society

Harnessing Big Data For Better Pricing Results | Professional Pricing Society

Pricing strategies, like big data, can be key to improving profits in business. According to a study conducted by McKinsey & Company, even a 1 percent price increase can translate into an 8.7 percent boost in operating profits (assuming no loss of volume). However, companies continue to fail to price their products and services appropriately, […]

Alcohol sales in Scotland fall to all-time low in 2018 | HeraldScotland

Alcohol sales in Scotland fall to all-time low in 2018 | HeraldScotland

ALCOHOL sales in Scotland fell to an all-time low in the year that minimum pricing came into force. The latest data, for 2018, reveals that adults in Scotland are now consuming less alcohol than they have since records began in 1994. Teenagers are also less likely than ever to have tried alcohol, with the percentage […]

Pricer's Points

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly, losing out on profits as a result. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego, discounting. I usually start breathing fire on this topic, so […]

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

How can pricing professionals provide value-added business reviews? Generate actionable analytics and insights Provide simulations and impact analysis Price review By combining the right sets of data and KPI, e.g. Price realization with sales data, you might just get a slightly different picture. Price realization provides indication of how well executed prices meet price targets. […]

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.                

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricing is one of the most relevant components related to the well-functioning of your business. You might remember McCarthy’s 4P’s from marketing: price, promotion, place and product. A good business does the four well, but pricing is easily the most flexible marketing component where you want to spend some time to boost sales and maximize […]

Top Discussions

Bill would make women’s/men’s products same price | Times Union

Bill would make women’s/men’s products same price | Times Union

ALBANY — Legislation that is making its way through the Capitol might make it a little less expensive to be a female in New York. The measure would address the documented discrepancy between the price of men’s and women’s beauty products, like razors and shampoo, by prohibiting businesses from charging different costs based on the […]

Price transparency proposals raise thorny questions | Healthcare Dive

Price transparency proposals raise thorny questions | Healthcare Dive

A longtime hospital CEO in New Jersey is calling for price transparency — even advocating for disclosure of negotiated prices between hospitals and insurers — as the industry pushes back against attempts by the Trump administration to force highly secretive rates out into the open. “The current healthcare market is a complex system of secret […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Discussion: Is List Price Management more important that Discount Management?  | Jose Vela

Discussion: Is List Price Management more important that Discount Management? | Jose Vela

Time for list price review. If you price by discounting from a list price, managing list price can have an impact in profit even bigger than managing the way you discount. Would you agree? Top Comments Amit Bhatia, Team Lead – APJ Product Pricing & Strategy, Hybrid IT at Hewlett Packard Enterprise Definitely yes but […]

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. One of the most fascinating pricing methods is Pay-What-You-Want pricing. Regardless of industry, I have yet to meet a manager who’s not intrigued by this model and doesn’t think for a moment, “Can I use this in some way in my business?” The restaurant industry […]