OnDemand WTP Pricing Research

Top Headlines

Drugmakers Reveal List Prices Online After Pressure From Trump | Bloomberg

Drugmakers Reveal List Prices Online After Pressure From Trump | Bloomberg

The world’s biggest pharmaceutical companies are revealing prices of their prescription drugs on websites for the first time in a bid to stave off pressure from the Trump administration to make even more public disclosures. The move by companies ranging from pharma giant Pfizer Inc. to biotechnology pioneer Amgen Inc. comes almost a year after […]

Cyber pricing: Have carriers got it right? | Canadian Underwriter

Cyber pricing: Have carriers got it right? | Canadian Underwriter

Cyber insurance is a good tool to help clients understand their vulnerabilities, but carriers need to do a better job of pricing according to risk, speakers suggested at a recent conference. “There seems to be a lot of spit-balling on the pricing in the marketplace today and I think for buyers, that’s always problematic,” said […]

Are you Confident with Pricing? | Mark Hunter

Are you Confident with Pricing? | Mark Hunter

Every salesperson has struggled with the issue of being confident when it comes to price. It is one of the main reasons I wrote the book, High-Profit Selling: Win the Sale Without Compromising on Price. One of the best ways to increase confidence is to zero in on the key benefits customers are seeking. The […]

Gender-Based Pricing? British Lawmaker Wants to Outlaw ‘Pink Tax’ | CNS News

Gender-Based Pricing? British Lawmaker Wants to Outlaw ‘Pink Tax’ | CNS News

London (CNSNews.com) – Razors. Deodorant. Car insurance. These are just some of the products which are often cited as costing more for women than men, and British lawmakers are now considering legislation that would do away with this so-called “pink tax.” A bill introduced in the House of Commons last month would extend consumer protection […]

Congestion Pricing Is Coming to New York. New Jersey Wants Revenge. | The New York Times

Congestion Pricing Is Coming to New York. New Jersey Wants Revenge. | The New York Times

New York and New Jersey are neighbors, but they have not always treated each other in a neighborly way. Their proximity and pride have led to plenty of fights — over who can lay claim to Ellis Island (both actually), which state has the best pizza (still raging) and the proper way to get gasoline […]

Featured Content

This Week in Pricing > 4/20/19

This Week in Pricing > 4/20/19

TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing […]

Pricing News Daily > 4/18/19

Pricing News Daily > 4/18/19

PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Vistaar Vistaar is leading SaaS software provider that enables companies to optimize pricing, promotion, configuration, and rebate management.  Our solutions are powered by predictive models leveraged by machine learning that […]

Epic Games issues V-Buck refunds for Fortnite ‘Birdie’ skin pricing error | Fortnite INTEL

Epic Games issues V-Buck refunds for Fortnite ‘Birdie’ skin pricing error | Fortnite INTEL

The Birdie skin was offered briefly in the Fortnite Item Shop for 1,200 V-Bucks, which was 400 V-Bucks over the original price, and Epic has refunded those players. On April 14, Epic Games released the Birdie female skin in the Fortnite Item Shop for 1,200 V-Bucks, however, there was an error with the pricing. Fortnite […]

MindShare 2019 – May 14-16 | Zilliant

MindShare 2019 – May 14-16 | Zilliant

Want to Drive Profitable Growth in 2019? The B2B industry is consistently failing to capture hidden pockets of revenue and profit that can be uncovered today. Learn from industry experts on how to put an end to profit leakage for good. Zilliant MindShare welcomes you to our ecosystem of best-in-class partners and thought leaders. You […]

Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

Masters Tournament concessions menu prices: Why food, drinks are so cheap at Augusta National | Fox Business

The Masters Tournament is one of the most prestigious events in sports Opens a New Window. , but fans who paid top dollar for entry badges can look forward to dirt-cheap prices at Augusta National Golf Club’s famous concessions stands Opens a New Window. . The Masters menu features traditional items such as pimento cheese […]

Pricer's Points

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly, losing out on profits as a result. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego, discounting. I usually start breathing fire on this topic, so […]

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

How can pricing professionals provide value-added business reviews? Generate actionable analytics and insights Provide simulations and impact analysis Price review By combining the right sets of data and KPI, e.g. Price realization with sales data, you might just get a slightly different picture. Price realization provides indication of how well executed prices meet price targets. […]

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.                

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricing is one of the most relevant components related to the well-functioning of your business. You might remember McCarthy’s 4P’s from marketing: price, promotion, place and product. A good business does the four well, but pricing is easily the most flexible marketing component where you want to spend some time to boost sales and maximize […]

Top Discussions

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Discussion: Is List Price Management more important that Discount Management?  | Jose Vela

Discussion: Is List Price Management more important that Discount Management? | Jose Vela

Time for list price review. If you price by discounting from a list price, managing list price can have an impact in profit even bigger than managing the way you discount. Would you agree? Top Comments Amit Bhatia, Team Lead – APJ Product Pricing & Strategy, Hybrid IT at Hewlett Packard Enterprise Definitely yes but […]

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. One of the most fascinating pricing methods is Pay-What-You-Want pricing. Regardless of industry, I have yet to meet a manager who’s not intrigued by this model and doesn’t think for a moment, “Can I use this in some way in my business?” The restaurant industry […]

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Abhishek Rai, Regional Manager @ Daimler l Ex Tata Motors l NIT Surat Dose excessive price variation in your product trigger loss of customer trust..?? Price of a product is the perceived value in customers mind before buying any product( which may change in a +ve or -ve way after usage) As a seller if […]

Discussion: Personalised pricing could cost you dear | The Times

Discussion: Personalised pricing could cost you dear | The Times

While such strategies persist in used car showrooms and flea markets, they mostly went out of fashion in the developed world a few hundred years ago when fixed prices came along. Some think it started with department stores — Bennetts in Derby in the 18th century or John Wanamaker’s stores in Philadelphia the next. Others […]