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Top Headlines

Ellie Mae extends pricing and lock integration with Optimal Blue | MPA

Ellie Mae extends pricing and lock integration with Optimal Blue | MPA

Ellie Mae has extended its integration with Optimal Blue to improve its Encompass LO Connect. With the expanded integration, loan officers can digitally quote appropriate financing options based on the borrower’s unique mortgage loan scenario. “More than 80% of top loan producers say digital mortgage technology is key to their company’s future growth,” Ellie Mae […]

Cap surge-pricing charges for ride-hail operators, Letters in Print News & Top Stories | The Straits Times

Cap surge-pricing charges for ride-hail operators, Letters in Print News & Top Stories | The Straits Times

With the passage of the Point-to-Point Passenger Transport Industry Bill last week, the transport industry as well as consumers are looking forward to a healthier public transport landscape that benefits all stakeholders (Licensing regime tightens reins on private-hire firms, Aug 7). For fare-related matters, the Public Transport Council (PTC) will oversee things to ensure that […]

Marriott Bonvoy rolling out Peak pricing on September 14, 2019 | Live from a Lounge

Marriott Bonvoy rolling out Peak pricing on September 14, 2019 | Live from a Lounge

In 2016, Marriott acquired Starwood hotels, subsequent to which, they started the process of integrating Marriott Rewards with Starwood Preferred Guest. Last year, they announced the details of the merged programme, which has been named Marriott Bonvoy, and earlier this year a new Marriott Bonvoy changes to the award chart were put in motion. Peak/Off-Peak […]

NLC calls on cities to consider congestion pricing | Smart Cities Dive

NLC calls on cities to consider congestion pricing | Smart Cities Dive

Dive Brief: The National League of Cities (NLC) released a guide, Making Space: Congestion Pricing in Cities, encouraging cities to consider congestion pricing to ease traffic, improve citizens’ quality of life and gain revenue for infrastructure maintenance and upgrades. The guide breaks down differences between road-use fee models and provides case studies for four cities: […]

Apex Legends Iron Crown Event Receives Backlash Over Pricing Model | dbltap

Apex Legends Iron Crown Event Receives Backlash Over Pricing Model | dbltap

Apex Legends has been in a good place since the release of Season 2. While the competitive mode didn’t capture the attention of every fan, it brought back a plethora of players that left during the Season 1 dud. Apex Legends seemed to be on an upward trend and its community was fairly happy until […]

Featured Content

This Week in Pricing > 8/17/19

This Week in Pricing > 8/17/19

TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time […]

Pricing News Daily > 8/16/19

Pricing News Daily > 8/16/19

PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, […]

Amazon Offers Retro Pricing In Los Angeles For Maisel Day On August 15 | Fire Wire

Amazon Offers Retro Pricing In Los Angeles For Maisel Day On August 15 | Fire Wire

Los Angeles residents will be able to purchase lunch, gasoline, makeup applications, shoeshines, movie tickets and hotel rooms at 1959 prices on August 15, which Amazon Prime is calling “Maisel Day.”  That means you can see a movie for a mere 51 cents, grab a hot dog for 59 cents, and get your hair done (with […]

Are You Over Pricing or Under Pricing Your Home? What You Need to Know | The Las Vegas Luxury Home Pro

Are You Over Pricing or Under Pricing Your Home? What You Need to Know | The Las Vegas Luxury Home Pro

When the time comes to sell your home, it’s important to price the home right. If the home is badly priced, either too expensive or too inexpensive, you may lose money and take a long time to sell. Understanding the dangers of incorrect pricing, and working with a real estate professional to price your home […]

What’s Cutting Into Ohio State Football Ticket Sales? | WOSU Radio

What’s Cutting Into Ohio State Football Ticket Sales? | WOSU Radio

When it comes to why fans aren’t showing up at home, though, ticket broker Tim Louters just starts pulling frames off his wall. “This is 1999,” he says, looking over a framed ticket and news clip, commemorating former head coach John Cooper’s 100th win. “Thirty-eight dollar ticket versus Cincinnati.” Louters runs Tickets Galore in Dublin. […]

Pricer's Points

Pricer’s Points: How to price – Strategy | Jon Poley

Pricer’s Points: How to price – Strategy | Jon Poley

It seems that strategy is one of the most complex and nebulous subjects and developing a pricing strategy is no easier. To help, as with the rest of the articles in this “How to price” series, here are 5 actionable items to make your pricing strategy work. I’ve drawn on lessons from chess and quotes […]

Pricer’s Points: How to price – Governance | Jon Poley

Pricer’s Points: How to price – Governance | Jon Poley

In my experience nothing works well in pricing without getting governance right – I’ve seen smaller SMEs focus elsewhere and large enterprises assume their corporate governance will cover the specifics of pricing. If you want to be sure you’re not risking a lot or leaving money on the table by then please do read on. […]

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly, losing out on profits as a result. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego, discounting. I usually start breathing fire on this topic, so […]

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

How can pricing professionals provide value-added business reviews? Generate actionable analytics and insights Provide simulations and impact analysis Price review By combining the right sets of data and KPI, e.g. Price realization with sales data, you might just get a slightly different picture. Price realization provides indication of how well executed prices meet price targets. […]

Top Discussions

Bill would make women’s/men’s products same price | Times Union

Bill would make women’s/men’s products same price | Times Union

ALBANY — Legislation that is making its way through the Capitol might make it a little less expensive to be a female in New York. The measure would address the documented discrepancy between the price of men’s and women’s beauty products, like razors and shampoo, by prohibiting businesses from charging different costs based on the […]

Price transparency proposals raise thorny questions | Healthcare Dive

Price transparency proposals raise thorny questions | Healthcare Dive

A longtime hospital CEO in New Jersey is calling for price transparency — even advocating for disclosure of negotiated prices between hospitals and insurers — as the industry pushes back against attempts by the Trump administration to force highly secretive rates out into the open. “The current healthcare market is a complex system of secret […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Discussion: Is List Price Management more important that Discount Management?  | Jose Vela

Discussion: Is List Price Management more important that Discount Management? | Jose Vela

Time for list price review. If you price by discounting from a list price, managing list price can have an impact in profit even bigger than managing the way you discount. Would you agree? Top Comments Amit Bhatia, Team Lead – APJ Product Pricing & Strategy, Hybrid IT at Hewlett Packard Enterprise Definitely yes but […]

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. One of the most fascinating pricing methods is Pay-What-You-Want pricing. Regardless of industry, I have yet to meet a manager who’s not intrigued by this model and doesn’t think for a moment, “Can I use this in some way in my business?” The restaurant industry […]